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Christian Bamber's 'Outside In'Dave Nicol Veterinary ServicesInkspot Social Media For Vets Masius Marketing & Advertising
Featured Article
Veterinary 'Clients' Or Veterinary 'Customers'? You Decide
Masius Marketing & AdvertisingBack in the 1980s I was a salesman selling portable exhibition stands. The stands were lightweight aluminium frameworks that folded down into what looked like a small bundle ...
Posted: Thursday 16th February, 2012. 18:36:27
Featured Article
I Have A Facebook Page For My Veterinary Practice – Now What The Heck ...
Inkspot Social Media For VetsRule number 1 – don’t be afraid to be human! Yes it’s a business page, yes you need to mind your language, yes you need to be relatively selective, but – BIG BUT actually – d...
Posted: Monday 13th February, 2012. 11:52:49
Featured Article
Boost Your Veterinary Practice Using Facebook (Part 1)
Inkspot Social Media For VetsIn the last three articles I spoke about what you need to do to prepare your practice and yourself in order to dive into social media. So by now you’ve sorted out your we...
Posted: Friday 3rd February, 2012. 17:50:35
Featured Article
Compliance - Your Best Marketing Tool?
Masius Marketing & AdvertisingAs clinicians, vets are accustomed to thinking of compliance as a major factor in determining successful clinical outcomes. Certainly correct dosage and completion of a cours...
Posted: Monday 23rd January, 2012. 21:28:02
Featured Article
2012 – A ‘wake Up’ Year For UK Vets?
Masius Marketing & AdvertisingWhile much of the economy has been flat or declining, small animal veterinary has been pretty resilient. People will always need vets, won’t they? Well, as this is the tim...
Posted: Tuesday 17th January, 2012. 11:17:33
Featured Article
Don’t Be Boring!
Inkspot Social Media For VetsI left off last time talking about how you needed to get a decent website in place before you get stuck in to social media. Hopefully you all either sat smugly nodding, happ...
Posted: Tuesday 17th January, 2012. 11:08:33
Featured Article
Where Do You Start?
Inkspot Social Media For VetsWhere do you start, as a veterinary practice, when starting to use social media? Well funnily enough, the best place to start with social media, is not on the social media...
Posted: Friday 6th January, 2012. 12:52:50
Featured Article
Social Media For Vets - An Introduction
Inkspot Social Media For VetsI guess we should start with the basics – what is social media when it’s at home? Well the term social media covers any tool that allows social interaction between people – ...
Posted: Wednesday 21st December, 2011. 09:35:47
Featured Article
The Addictive Curse Of The Hamster Wheel
Dave Nicol Veterinary ServicesMany of you will know that last month (12 September 2011) I once again became a veterinary clinic owner. I was an owner/director at Parkvets in London but sold up when I left...
Posted: Thursday 24th November, 2011. 12:34:00
Featured Article
Guilty Of Complacency? Create A Sense Of Urgency
Christian Bamber's 'Outside In'The chances are that complacency lurks somewhere in your organisation or at least within one you know. What do we mean by complacency? In the business context it is the failu...
Posted: Thursday 27th October, 2011. 12:16:44
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Christian Bamber's 'Outside In' (12) Dave Nicol Veterinary Services (6) Inkspot Social Media For Vets (5) Masius Marketing & Advertising (3)
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Veterinary 'Clients' Or Veterinary 'Customers'? You Decide
Jonathan Posner Back in the 1980s I was a salesman selling portable exhibition stands. The stands were lightweight aluminium frameworks that folded down into what looked like a small bundle of rods, then opened out i...Posted: Thursday 16th February, 2012. 18:36:27
0 comments
I Have A Facebook Page For My Veterinary Practice – Now What The Heck Do I Put On It?!
Alison Burden-Blake Rule number 1 – don’t be afraid to be human! Yes it’s a business page, yes you need to mind your language, yes you need to be relatively selective, but – BIG BUT actually – don’t be BORING!!! Peopl...Posted: Monday 13th February, 2012. 11:52:49
2 comments
Boost Your Veterinary Practice Using Facebook (Part 1)
Alison Burden-Blake In the last three articles I spoke about what you need to do to prepare your practice and yourself in order to dive into social media. So by now you’ve sorted out your website and have decided tha...Posted: Friday 3rd February, 2012. 17:50:35
0 comments
Compliance - Your Best Marketing Tool?
Jonathan Posner As clinicians, vets are accustomed to thinking of compliance as a major factor in determining successful clinical outcomes. Certainly correct dosage and completion of a course of treatment gives it th...Posted: Monday 23rd January, 2012. 21:28:02
0 comments
2012 – A ‘wake Up’ Year For UK Vets?
Jonathan Posner While much of the economy has been flat or declining, small animal veterinary has been pretty resilient. People will always need vets, won’t they? Well, as this is the time of predictions, I am pre...Posted: Tuesday 17th January, 2012. 11:17:33
0 comments
Don’t Be Boring!
Alison Burden-Blake I left off last time talking about how you needed to get a decent website in place before you get stuck in to social media. Hopefully you all either sat smugly nodding, happy in the knowledge that yo...Posted: Tuesday 17th January, 2012. 11:08:33
0 comments
Where Do You Start?
Alison Burden-Blake Where do you start, as a veterinary practice, when starting to use social media? Well funnily enough, the best place to start with social media, is not on the social media sites at all! The place ...Posted: Friday 6th January, 2012. 12:52:50
2 comments
Social Media For Vets - An Introduction
Alison Burden-Blake I guess we should start with the basics – what is social media when it’s at home? Well the term social media covers any tool that allows social interaction between people – mostly considered to be on...Posted: Wednesday 21st December, 2011. 09:35:47
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The Addictive Curse Of The Hamster Wheel
Dave Nicol Many of you will know that last month (12 September 2011) I once again became a veterinary clinic owner. I was an owner/director at Parkvets in London but sold up when I left the UK. My trip to Aus...Posted: Thursday 24th November, 2011. 12:34:00
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Guilty Of Complacency? Create A Sense Of Urgency
Christian Bamber The chances are that complacency lurks somewhere in your organisation or at least within one you know. What do we mean by complacency? In the business context it is the failure to accept the need to d...Posted: Thursday 27th October, 2011. 12:16:44
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Ryanair – A Model Vision, Strategy And Leadership
Dave Nicol I was reading Anthony Chadwick’s blog over on The Webinar Vet, he’s just had a bad time on an budget airline while on vacation and was bemoaning the service and business. On his blog Anthony says, ...Posted: Thursday 27th October, 2011. 00:00:00
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Improving Customer Satisfaction: The Pleasure And Pain Of Behavioural Science
Christian Bamber Service industries are the obvious setting for applying some of the ideas emerging from behavioural science. Scientists have studied some of the many millions of interactions occurring between organis...Posted: Monday 17th October, 2011. 13:12:15
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Can “Lean” Save Human And Animal Lives?
Christian Bamber Can “Lean” Save Human and Animal Lives? In previous articles in the Outside In series, we’ve talked about the application of Lean concepts to veterinary practice, but can Lean really save lives? Le...Posted: Monday 10th October, 2011. 10:02:18
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Diversification Strategy: Should You Or Shouldn’t You Diversify?
Christian Bamber In one of the first Outside In articles (How is Corporate Strategy Relevant to the Veterinary Industry?), we mentioned diversification as part of a practice’s strategy. Primarily, diversification offe...Posted: Monday 3rd October, 2011. 10:06:49
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Making Big Decisions: Don’t Let Your Brain Be The Flaw In The Thinking - Part II
Christian Bamber This week we continue our examination of behavioural economics and how our brains can cause us to deviate from the path of rational decision-making. (Part I of this article can be found here). Roxburg...Posted: Monday 26th September, 2011. 09:58:49
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Little Things, Big Differences
Dave Nicol We talk a lot about ‘big picture’ things on The Hamster Wheel, which is great, but there are many little things you can help your team do that have a big impact on your revenue and profit as well. ...Posted: Friday 23rd September, 2011. 15:48:20
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Making Big Decisions: Don’t Let Your Brain Be The Flaw In The Thinking - Part I
Christian Bamber Having worked at Board level for a number of years I’ve seen some really good decisions made and inevitably I’ve seen some really terrible decisions made which have had considerable consequences for t...Posted: Monday 19th September, 2011. 10:27:22
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Go With The Flow: “5S” Your Practice
Christian Bamber I was very pleased to receive quite a few enquiries about last week’s article and how Lean could be applied to a veterinary practice. So I’ve decided to look at another aspect of the Lean philosophy a...Posted: Monday 12th September, 2011. 11:15:04
1 comments
The Seven Deadly Wastes: Is Your Organisation Full Of Muda?
Christian Bamber As promised, this week sees a break from strategy as we look at an area that everyone can influence in his or her everyday work, that of wastage. The elimination of waste is one of the key principl...Posted: Monday 5th September, 2011. 09:42:07
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Turning The Tide: Can Vets Fight Back?
Dave Nicol Last week we looked at how cinemas have adapted to remain buoyant in the face of amazing threats. As the Bayer-Brakke study has shown, we are slowly losing our fight to keep clients coming into our cl...Posted: Wednesday 31st August, 2011. 16:21:27
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It’s All About Balance
Christian Bamber At the end of last week’s article, we mentioned how a good strategy is a balanced strategy i.e. not all objectives should be centred on finances. This week’s discussion comes with a warning: you may s...Posted: Monday 29th August, 2011. 10:18:49
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Sex And Competitive Strategy: The Madonna Effect
Christian Bamber The purpose of strategy is to achieve certain enterprise objectives and in nearly all cases these objectives are to survive and to prosper by being better than our competitors. If corporate strateg...Posted: Monday 22nd August, 2011. 10:09:49
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How Is Corporate Strategy Relevant To The Veterinary Industry?
Christian Bamber strategy noun (strategies) 1 the process of, or skill in, planning and conducting a military campaign. 2 a long-term plan for future success or development. ETYMOLOGY: 17c: from French strategie, from...Posted: Monday 15th August, 2011. 10:59:03
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How Cinema Evolved
Dave Nicol In last week’s blog I explored the similarities between the threats facing the cinema world and veterinary world. This week, let’s review how cinema has adapted and survived. As regular readers kno...Posted: Saturday 13th August, 2011. 15:26:08
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Where Did All Our Clients Go?
Dave Nicol Back in May, I brought you news of a study that set out to investigate the reasons for declining veterinary visits in North America. The report, which was co-authored by Bayer Animal Health, Brakke Co...Posted: Thursday 11th August, 2011. 00:00:00
2 comments
Welcome To 'Outside In'
Christian Bamber Welcome to a new addition to the Vetclick website and hopefully to something a little different for the veterinary profession. Through writing this page, I wanted to look beyond the profession at ...Posted: Monday 8th August, 2011. 11:04:19
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