Don’t Be Boring!

Author: Alison Burden-Blake
Posted: Tuesday 17th January, 2012. 11:08:33

I left off last time talking about how you needed to get a decent website in place before you get stuck in to social media. Hopefully you all either sat smugly nodding, happy in the knowledge that your site kicks butt, or leapt up and ran out to get something done about it!

So you have sorted out a website that looks clean and fresh and tells everyone what you do and where you are. Um, so what else should you have on there? Well although I’m not going to get into the dark art of SEO (search engine optimisation – or in plain English, getting listed higher up on Google) I will say that Google likes sites that have a steady stream of new content, their ‘spiders’ will come back and check out your site more often. There is a certain irony here as spiders like cobwebs, but I’ll leave the badly written jokes today!

So having an active site is a good thing. By active I mean having new content going on to it regularly. By new content I mean blogs, photos, videos, events and news. By making the effort and creating new interesting and relevant content for your site regularly you also create the opportunity to tell others about it. You can see where this is going right? Using social media is all about giving, so by writing something of interest to others you effectively create something to give.

Once you get set up and start to use the social media sites like Facebook and Twitter, you can tell people about the fantastic blog post that you wrote, and how it is relevant to them. Where do they find that blog post? Well it just so happens that it’s on your website. The same goes for new photographs and videos. Very rarely will someone visit your site to read something and not have a mooch around. Providing that your content is good.

In social media content is king. You need to start thinking about what would be interesting to your clients and potential clients. This is important, it’s not about what you think is interesting, it’s about what your audience wants to see, read and feel. Don’t be going and writing technical articles for clients to try and decipher, credit them with intelligence, but remember that they haven’t been through the same training as you. Your blog posts should not be an ego trip, they should be written with a specific following in mind (i.e. clients, not other vets).

Make your writing interesting, conversational and occasionally funny. Whatever you do though - DON’T BE BORING, BEIGE OR VANILLA!

And here endeth the lesson for today. Have a super week folks!

We get it. You're busy being a vet. You know that using social media can enhance your practice, but finding time is difficult. We're the UK's only social media specialists for vets, so let us sort it. We're passionate about what you do and big on personal service.

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