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Jonathan Posner is a Business Director at Masius, a brand marketing and advertising agency with a specialty in veterinary marketing. For more information visit www.masius.com or contact Jonathan Posner on 0207 307 9158 /jonathan.posner@masius.com
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Masius Marketing & Advertising
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Veterinary 'Clients' Or Veterinary 'Customers'? You Decide
Jonathan Posner Back in the 1980s I was a salesman selling portable exhibition stands. The stands were lightweight aluminium frameworks that folded down into what looked like a small bundle of rods, then opened out i...Posted: Thursday 16th February, 2012. 18:36:27
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Compliance - Your Best Marketing Tool?
Jonathan Posner As clinicians, vets are accustomed to thinking of compliance as a major factor in determining successful clinical outcomes. Certainly correct dosage and completion of a course of treatment gives it th...Posted: Monday 23rd January, 2012. 21:28:02
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2012 – A ‘wake Up’ Year For UK Vets?
Jonathan Posner While much of the economy has been flat or declining, small animal veterinary has been pretty resilient. People will always need vets, won’t they? Well, as this is the time of predictions, I am pre...Posted: Tuesday 17th January, 2012. 11:17:33
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