Business Consultant Laurie May Joins The Zoetis Equine Team To Support Customers

Laurie May The Zoetis equine team in the UK has welcomed an experienced equine business consultant to enhance the range of services offered to equine veterinary practices and trade customers. Laurie May, who took on the role this month, brings to the team a wealth of experience in all aspects of practice performance management and marketing, with particular expertise in the equine sector. Laurie May has been with Zoetis for more than seven years, most recently as a business consultant in the Companion Animal and Equine business unit. In this role, Laurie was responsible for helping veterinary practices improve aspects of their business. Specifically, she helped implement new performance management systems in both small animal and large animal clinics and delivered training to managers aimed at improving leadership, communication and team work. Previously, Laurie was an equine account manager for Pfizer Animal Health in the Midlands, during which time she helped launch the Equine Performance Index and the Equine Growth Service initiatives for the company. In addition to her breadth of practical expertise, Laurie earned a Professional Diploma in Marketing, and is currently a lead lecturer at Derby University Corporate for the Chartered Institute of Marketing Professional Diploma in Marketing. She has a keen interest in digital marketing, and lectures students for the Communications, Advertising and Marketing (CAM) foundation who are studying for their Diploma in Digital Marketing. Paul Blanc, national equine manager at Zoetis, said: “I am delighted to welcome Laurie to the team as an equine business consultant. Laurie has extensive experience in the equine business world, having worked in the industry for many years. She is able to diagnose the most subtle opportunities for business improvement and implement robust programmes to help advance the business of our equine customers. Being a horse owner herself, Laurie is able to add invaluable client perspective. Furthermore, horse owners are known to be incredibly active on social media and digital platforms. With her particular skills in this field, Laurie can help our customers harness the power of digital communications, ultimately improving loyalty and satisfaction for their clients.” For more information on the Zoetis equine business consultancy service, contact your Zoetis Account Manager.

More from

• IVC Evidensia assembles expert team to run new £10m referral hospital
• Home delivery service can increase pet health plan sign-ups by 25%
• Research reveals vital clues to help fight anthelmintic resistance
• Lifetime Achievement Award recognises Harrogate vet’s dedication to improving the health and welfare of rabbits
• Bake sale at Leicestershire vet practice for good cause