Ceva Launches Definitive ReprodAction Website

Screenshot from the reprodAction website Ceva Animal Health has launched a new website http://www.reprodaction.com/uk to provide the ultimate in online cattle reproduction support for vets and vet students. The website is not only a substantial information resource but it also contains some practical, timesaving tools to help vets with their day-to-day reproduction consultations. For lighter-hearted learning, there is an entertaining reprodAction farm game where users can let loose with a PRID gun on a herd. The website was launched at the British Cattle Veterinary Association Annual Congress earlier this month. One of its most popular elements is the ingenious profitability calculator, which helps vets advise clients by assessing the profitability of a fertility protocol after one breeding cycle in a specific herd. Fertility parameters can be introduced as well as the cost of drugs and the calculator will compare profits, whether using only oestrus detection, Ovsynch, pre-synch Ovsynch, a seven-day PRID protocol and a five-day progesterone protocol. The About Reproduction section is a helpful refresher, covering the physiology of the cow, the reproductive cycle and causes of infertility. Dynamic animations include hormonal secretion and regulation inside the cow, the process of ovulation in the ovary and animated graphs that show follicular growth in relation to hormone levels. This information can be supplemented by dipping into the Video Pills section. Here, a series of short videos summarise the presentations given by international cattle reproduction experts at Ceva’s reprodAction Cattle Symposium in Madrid. The full proceedings can also be downloaded. For a more entertaining, yet testing look at cattle reproduction the reprodAction Farm Game offers the challenge of achieving 100% fertility rates for the virtual herd, some members of which are a little temperamental. The easy reference product section covers the entire reprodAction range. Information can be downloaded, including product detailers that define product actions, benefits and protocols. “Our meticulous planning and attention to detail in the design of the new website have really paid off,” said Carol Atkinson, Ceva’s reprodAction range product manager. “Certain parts of the site need to be signed up to for access, including the Productivity Calculator. Vets have been particularly receptive to this section because it provides a practical and easy to follow projection of the various synchronisation protocols, making it much simpler to explain options and economic benefits to clients.” Visit the site at http://www.reprodaction.com/uk For additional support and on ruminant reproductive management call Ceva Animal Health’s technical team on +44 (0) 1494 781510 or contact Ceva Animal Health Ltd, Unit 3, Anglo Office Park, White Lion Road, Amersham, Bucks, HP7 9FB.

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