Ceva Launches FELIWAY CLASSIC And FELIWAY FRIENDS Refill Packs
7 years ago 
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Ceva Animal Health has launched convenient packs containing three refills of its leading veterinary behaviour products, FELIWAY CLASSIC and FELIWAY FRIENDS, to encourage cat owners to repurchase and support compliance and long-term usage.
The launch of the new cost-effective packs follows recent research1 by Ceva that revealed that over 80% of owners were satisfied with the use of FELIWAY CLASSIC and FELIWAY FRIENDS, with more than 80% of owners who purchased a refill during the last 12 months repurchasing at least one refill in the following year.
“The FELIWAY CLASSIC and FELIWAY FRIENDS refill packs are convenient and cost-effective extensions to the FELIWAY range which will enhance our product offering and improve the visibility of our range on the shelf,” comments Claire Russell, product manager for FELIWAY. “The refill packs will also aid compliance and encourage long-term usage with cat owners.”
FELIWAY CLASSIC is a synthetic copy of the feline facial pheromone (odourless to people and other animals) that cats leave behind when they rub their faces on the furniture, doorways, people’s legs and other objects in the home. FELIWAY CLASSIC is clinically proven to support cats during stressful situations and to help solve unwanted behavioural problems.
FELIWAY FRIENDS is a synthetic copy of the cat appeasing pheromone (CAP) naturally produced by a nursing mother to her kittens after birth. This pheromone helps the kittens feel safe and secure and promotes a bond between them and their mother.
For further information on FELIWAY contact your local Ceva Animal Health account manager or visit www.feliway.com/uk.
Reference
1 2016 FELIWAY market survey (7 countries: FR/UK/DE/NL/IT/ES and USA)
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