DAP Renamed ADAPTIL™ Following Consumer Research

Following consumer research, the leading veterinary behaviour product, DAP, has been renamed ADAPTIL™ to highlight its key benefit of helping dogs ‘adapt’ to new situations. Along with the name change, Ceva Animal Health is launching a new ADAPTIL Collar. The innovative Collar has undergone a number of improvements: it is now easier to fit, due to a new, practical buckle; it has a larger surface area for better diffusion of the pheromone and the ADAPTIL name is on the collar in print as well as braille. In addition to the new name, both ADAPTIL and Feliway will be having a packaging change to make them more consumer friendly. Packaging will now feature pictograms of situations in which the products should be used, encouraging dog and cat owners to utilise the product ranges appropriately. Ceva Animal Health will be offering pet owners a free limited edition ADAPTIL Frisbee for every ADAPTIL Collar bought from their local participating veterinary practice. And to further support ADAPTIL and Feliway, they will run an online competition from 17 June until 17 July on the company’s secrettohappypets.com website. Pet owners will have the opportunity to win a weekend for two with their pet in a Best Western pet-friendly hotel by simply submitting a story on why their pet deserves a weekend away. “We have listened to feedback given on our pheromone range from both pet owners and veterinary professionals,” says Julia Wood, product manager at Ceva Animal Health. “The launch of ADAPTIL and the marketing support that we are putting behind both ADAPTIL and Feliway will boost awareness of the pheromones and their benefits amongst pet owners and further enhance their standing as the UK’s leading veterinary behaviour products.” For more information, please contact your Ceva account manager or call 01494 781510.

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