Dont Let Pets Get Fired Up This Fireworks Season!
8 years ago 
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Recent research into firework fears and noise sensitivities by Ceva Animal Health, manufacturer of ADAPTIL and FELIWAY, has revealed that over three-quarters of pet owners believe that their pets are frightened of fireworks, with nearly 90% of owners worried about how their pet would cope during the firework season.
Indeed, over 80% of those questioned stated that their pet’s anxiety means that they do not enjoy fireworks as much and would change their social life during the firework season to ensure that they do not leave their pet ‘home alone’ while fireworks are going off.
Despite their concerns, however, over a quarter of owners do not make preparations in their household to help prepare their pet for fireworks and over a third of those that do only encourage their pet to sleep in a den or hideaway a few days before the fireworks, which does not leave enough time for a pet to become accustomed to their new living arrangements.
“More than 40% of owners have sought advice on the preparations that can help their pets during the firework season, with over 70% seeking help from their veterinary practice which is a fantastic opportunity for veterinary professionals to provide help and advice on the subject to enhance the veterinary practice/client bond,” comments Claire Russell, product manager for pheromones at Ceva Animal Health. “By building a den for a dog and a hideaway for a cat a few weeks in advance, pets will have a safe place to retreat to when fireworks start. Plugging in an ADAPTIL or FELIWAY CLASSIC diffuser will increase the security and help create a calm environment. Confining two cats to a household while fireworks are going off may cause inter-cat aggression. FELIWAY FRIENDS can help reduce conflicts and aggression between housemate cats.”
Ceva has launched a comprehensive new marketing pack to help educate and support clients with noise sensitive pets in the run up to the firework season. The new pack features a 60-minute video, a range of waiting room material including leaflets, leaflet holders, posters, wall displays and a PR toolkit to support individual vet practice PR campaigns, copy for websites, vet practice newsletters and suggested social media posts for Twitter and Facebook. These are available from your Ceva territory manager.
A ‘build a den’ competition is also being launched encouraging veterinary practices to post pictures of their vet practice dens and waiting room displays on the Ceva Animal Health Facebook page - https://www.facebook.com/CevaAnimalHealth/ - throughout October. The top 10 veterinary practice waiting room dens and displays will win a luxury chocolate hamper.
For further information on Ceva’s fireworks campaign please email [email protected] or contact your local Ceva territory manager.
Reference
1 Ceva Animal Health online survey of 429 pet owners. August 2016
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