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FIDAVET™ Portfolio Strengthened By Introduction Of Pet Ear Cleaner

Author: Janssen Animal Health
Posted: Thursday 28th October, 2010. 11:55:24

A new ear cleaner for cats and dogs has joined the growing FIDAVET™ portfolio of carefully formulated, vet wholesaler exclusive, non-prescription products.



FIDAVET SUROSOLVE™ is a non-irritating ear cleaner especially formulated to keep ears hygienically clean.

The product has multiple uses for complete cat and dog ear cleaning:

To improve ear hygiene in dirty or smelly ears;

For routine ear cleaning to reduce the chance of ear problems developing; and

To enhance the efficacy of topical therapies.

SUROSOLVE™ maintains healthy ears by acting as an antibacterial flush 2 and antibiotic potentiating agent2 3 while contributing to restoring the normal microbiological balance of the ear canal.

The product has already received positive feedback from veterinary practitioners that have used it; 79 per cent liked the appearance of the formulation and over 80 per cent appreciated the fragrance.

Explaining the benefits of the FIDAVET SUROLSOVE™ solution, Helen Goldberg, marketing manager for Janssen Animal Health, said: “Surosolve™ has a unique, powerful yet non-irritant formulation, ideal for the ears of cats and dogs. This non-irritating solution with an almost neutral pH of 6.8 allows cleaning while respecting natural ear physiology.”

“Surosolve™ also contains Tris-EDTA, which gives extra power to concurrent topical antibiotics. EDTA is a chelating agent, active in damaging the cell surfaces of bacteria, while Tris enhances the effect of EDTA by buffering the pH, ensuring the solution is not irritating to the ear and maximising the anti-bacterial effect.”

Ear cleaners are required to maintain a normal otic environment. It is clear that ear microflora can play a significant role in protecting the ears against invasion from virulent micro-organisms and so the commensal colonies need to be maintained to keep a healthy otic environment. It is important to prevent excess wax and debris accumulation, as these factors predispose to microflora disequilibrium and microbial infections.

The FIDAVET™ range also includes products for horses, FIDAVET CAVALESSE™ and FIDAVET CAVALESSE™ TOPICAL. These contain nicotinamide to help maintain a healthy skin in horses prone to summer allergies, such as sweet itch. In addition, FIDAVET PERLOQUAN™ is a joint supplement for dogs which helps maintain healthy joints and associated tissues. And, finally a new range of probiotic and prebiotic solutions: FIDAVET KAODYN™, FIDAVET BENEDYN™ and FIDAVET FIBERDYN™, which contributes to the management of gastro-intestinal health in dogs.

Marion Lannegrace, Janssen Animal Health international product manager for FIDAVET™, says: “The FIDAVET™ range is only available through veterinary wholesalers because we firmly believe these products should be used only with veterinary advice. This gives clients peace of mind that their pet is receiving the best care.”

For further information on FIDAVET SUROSOLVE™ please visit www.fidavet.com.

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