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FishBowl Worldwide Media Launches YouTube Channel Petsami

Author: FishBowl Worldwide Media
Posted: Thursday 26th January, 2012. 11:03:20



Petsami Targets Pet Lovers with a Unique Slate of Programming Including Shows from Carrie Ann Inaba

FishBowl Worldwide Media, a next generation studio founded by entertainment industry veterans Vin Di Bona and Bruce Gersh, today announced the launch of Petsami, a new YouTube channel devoted to people passionate about their pets from the perspective of their BFFs (best furry friends), who also serve as hosts for each show. The Petsami channel is now live at www.YouTube.com/Petsami.

“The Petsami Network expands beyond a viewing channel to a specific destination that entertains, engages and encourages conversations with YouTube audiences and beyond.”
For everyone who considers their pet a member of the family, Petsami offers insight into the secret lives of their four-footed best friends through a gang of pet personalities. Featuring a wide variety of content rich platforms, Petsami will offer daily premium pet and animal video and social content designed to entertain and encourage viewers to share content around the animal in their own lives.

“Petsami allows us to leverage our incredible library of curated user-generated content to bring a new, fun and comic twist to current animal programming,” said Bruce Gersh, president and CEO of FishBowl. “The Petsami Network expands beyond a viewing channel to a specific destination that entertains, engages and encourages conversations with YouTube audiences and beyond.”

David Beebe, Vice President and General Manager of FishBowl’s Digital Studio, added, “The expansion of YouTube and Google’s social platforms allows users both video and social experience around content, making it the perfect home for Petsami.”

Carrie Ann Inaba will serve as executive producer on an upcoming series involving cats that has a philanthropic twist to it for Petsami. Celebrity trainer and animal advocate Laura Nativo serves as creative director of the Petsami platform. Well known in the pet lifestyle industry, Nativo’s previous television credits include CBS' Greatest American Dog and GSN's Dog Park Superstars. YouTube phenomenon Clark G, the talking dog that garnered more than 88 million views for the “Ultimate Dog Tease” video on YouTube, will host and produce a pet food cooking show for the channel as well.

Among the unique animal personalities launching their own shows on Petsami are: Tibs, the channel ambassador; Sabin, a Nepalese tiger with “wild animal” advice; KlipKat, a brilliant genius in the field of cleverly destroying things; Zach, the pup who is too cute and lets everyone else know it; Miley, Zach’s kitty counterpart; and Ivanna Iguana, football fan and gecko bully.

In addition to the programming available on YouTube, users will be able to further engage and learn more about the shows and characters on PETSAMI.com. As the world’s first entertainment channel for pets by pets, PETSAMI.com will offer an interactive platform to include blogs, photos and behind the scenes videos, message boards, and various other social channels.

Petsami marks FishBowl’s second YouTube initiative. The company first found success with its show CuteWinFail, a series made in collaboration with DeFranco Inc. and starring YouTube celebrity host Toby Turner. The hit show has already received more than 90 million views across YouTube and is ranked in the YouTube Comedy Channel Top 20.

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