IAMS Gives Pet Parents A New Food Choice With Senior Plus Formulas For Dogs And Cats 11 Years And Older
12 years ago
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Iams® Premium Protection™ Senior Plus
Just like humans, the pet population is living longer. In fact, 11 percent of pets in the U.S., approximately 33 million, are 11 years or older. As pets age, their health and nutritional requirements change and they need extra support so they’re able to play young and stay young. Pets count on their owners to make smart nutritional choices throughout every stage of a dog’s and cat’s life. With this in mind, IAMS is introducing Senior Plus diets, available for dogs and cats in the ProActive Health and Premium Protection formulas, to specifically address the unique needs of pets age 11 and older.
Because Dr. Ernie Ward (a pioneer in senior animal health) and IAMS both have a passion for educating pet parents about lifestage nutrition, they’ve teamed together to share with Americans how best to keep four-legged companions healthy, playful and active throughout their lifetime, especially once they reach the double-digit age bracket. “I know from working with my pet patients, that providing your cat or dog with the proper nutrition at every life stage, whether it be puppy and kitten, adult or senior, is essential to their development,” said Dr. Ward. “With the introduction of their new Senior Plus formulas, IAMS is specifically addressing the health and nutritional needs of pets, both dogs and cats, who are 11 years and older, and providing them with what they need to help them fight the signs of aging. This commitment to improving the health of dogs and cats is one of the many reasons why I trust and recommend IAMS to those in my practice.”
Because pets play such an important role in families, IAMS wants to help pet parents keep their pets playing young and staying young at every stage of an animal’s life, including their senior years. The new Senior Plus formulas include specific ingredients for more mature cats and dogs to ensure they have the right amount of pep in their step, including:2137 views
Posted
8th March, 2012 10h25
- Forever Young – Antioxidants to restore immune response to that of a healthy adult pet, including Vitamin E
- Keep Things Moving – Tailored fiber blend, including prebiotics and beet pulp for healthy digestion
- Stay Lean Lifelong – More fat to help maintain ideal weight and body condition and L-carnitine to help pets utilize dietary fat; and high-quality protein from chicken and egg to help maintain muscle mass
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