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IAMS Launches Two New Natural Recipes For Dogs

Author: Procter And Gamble
Posted: Tuesday 12th July, 2011. 15:28:02

IAMS Sensitive Naturals and IAMS Simple & Natural Join IAMS Healthy Naturals to Offer Pet Parents More Choices When Looking for Holistic Natural Nutrition



In response to growing demand for natural, wholesome nutrition, leading pet food maker IAMS unveiled today the expansion of its IAMS Naturals family with the addition of two new recipes: Sensitive Naturals and Simple & Natural. These two new products join IAMS Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.

The IAMS Sensitive Naturals recipe is designed with ocean fish as the first ingredient and is ideal for dogs with ingredient sensitivities, which affects up to 25 percent of all dogs. IAMS Simple & Natural is made for dogs with chicken as the first ingredient for 100 percent nutrition and zero percent filler.

“Consistent with our heritage of excellence, we worked closely with our animal nutritionists to develop recipes that meet the needs of dog owners who are looking for a natural, healthy pet food. We are excited to now offer IAMS Naturals to those consumers who are looking for a natural dog food without meat by-products**, corn, wheat, or soy,” said Jeffrey Metzner, brand manager, IAMS North America. “Like all IAMS Naturals products, these two new recipes are made with just what pets need to be healthy inside with no fillers and no artificial preservatives, artificial colors, or artificial flavors.”

New IAMS Sensitive Naturals uses fish as the primary ingredient (haddock, cod and flounder) for a source of high-quality protein not typically found in dog food, whereas IAMS Simple & Natural has real chicken as its primary ingredient. Rice and barley offer a combination of carbohydrates for both dry kibble recipes, and, like all IAMS Naturals products, each includes the following:

• Higher levels of omega 6 and 3 fatty acids that work on the inside to ensure a dog’s sensitive skin and coat health^*
• Natural Prebiotic FOS (Fructooligosaccharides)
• Beet pulp and apple pomace for healthy digestion
• Fiber blend for nutrient absorption
• Higher levels of the antioxidant vitamin E for a strong immune system^*

All of the IAMS Naturals recipes are available at pet specialty stores, mass retailers and grocers. To learn more about IAMS Naturals and which recipe your dog or cat needs to be healthy inside, visit www.iams.com/natural or www.facebook.com/iams.

About P&G Pet Care

For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 446-3075. You can also visit us on the Web at www.iams.com or www.eukanuba.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.


*vs. IAMS ProActive Health MiniChunks
**Official Feed Term, AAFCO

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