A blippable can of Indorex
Indorex Now 'Blippable'
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Indorex now 'Blippable'
Users of Indorex®, Virbac's award-winning veterinary household insecticide spray, can now access useful interactive product information by using the Blippar app on any smart device and scanning the Indorex can.
Blippar is an app embracing augmented reality technology that can be downloaded on any smart device. Blippar ‘brings packaging to life', allowing owners to access accurate, trustworthy, post-dispensing educational information from details about fleas and house dust mites to videos on how to use products correctly. ‘Blippable’ packaging has already been introduced on Virbac's recently launched wormer, Milpro®, and on Prinovox®, its new prescription-only spot-on ectoparasiticide, as part of an initiative to boost compliance.
Used in conjunction with a monthly spot-on treatment, Indorex, an easy-to-use, odourless spray, has both adulticide and insect growth regulator (IGR) activity to break the flea life cycle; helping to keep homes flea-free for a full twelve months. Approved by the Health and Safety Executive, it has won the Your Dog Magazine 'Best Flea Product for the Home' category for seven years and has topped the 'Best Flea Product for the Home' in the Your Cat Magazine Awards three times.
Kate Woolley MRCVS, Product Manager, said: "As more and more of us access information through our smart devices, offering educational support materials via Blippar is an effective way to engage with owners, giving them the information they need to use the product effectively in an innovative yet convenient way.
"The support materials we have created include a video showing how to use Indorex in the home; information about how fleas and house dust mites affect us and an interactive Q&A tool."
Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession through the development of innovative products and services, which help animals to lead longer, healthier lives. One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals.
It has recently launched Virtual Virbac, a pioneering, interactive communications portal to keep practices up to date with the latest information on Virbac products. By scanning the Virtual Virbac image using the free Blippar app on a smart device, the image 'comes to life', enabling veterinary professionals to interact with a range of clinical and support information on key Virbac products.
Virbac (www.virbac.co.uk) aims to work in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses. Many of the services it offers are available through its innovative practice support portal www.my-virbac.co.uk.
Date: 30 June 2015
Issued by/further information from:
Rebecca George
George PR
Tel: 01449 737281/07974 161108
E-mail: [email protected]
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