Merial Animal Health Launches New Campaign To Continue To Spread The Message Of ‘total Joint Health’

PREVICOX® Assists Client Communication Merial Animal Health is launching a new campaign in small animal practices across the UK to continue to spread the message of ‘total joint health’. The A-Z of Canine Mobility provides a series of short articles and bite-sized information which can be easily disseminated to clients, helping to educate dog owners about canine osteoarthritis and the treatment options available. PREVICOX® Brand Manager Kathryn England explains: “We are providing regularly updated articles and information to interested practices in a form that is easily pasted into a newsletter, eshot or fixed to a waiting room wall so that they can communicate with their clients quickly and easily. It’s essentially free information to encourage owners to bring their dogs in for a joint check up.” The message about the importance of joint health and osteoarthritis is not well understood by pet owners, as demonstrated by a recent survey. The results of this survey (Davies, 2011) showed that only 53% of owners of old dogs considered reduced willingness to exercise as serious enough to require veterinary attention. Merial’s Technical Manager, Kevin Whelan says: “The results highlight the fact that owners of older pets, even those who would be considered as responsible pet owners, do not consider signs such as unwillingness to exercise or hind leg stiffness to be particularly important. It's therefore important to educate and engage pet owners on this topic to encourage them to seek advice from their vet” To sign up for regular free updates contact your Merial Territory Manager or call or call 0870 6000 123. For more information on PREVICOX® visit www.previcoxfordogs.co.uk Reference: Davies, M. ‘Internet users’ perception of the importance of signs commonly seen in old animals with age-related diseases’. Veterinary Record (2011) 169: 584

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