New Look Policies Keep Petplan Well In Front Of The Market
13 years ago
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With over 250 pet insurance policies now in the market, the industry is becoming a minefield for pet owners with varying benefits and levels of cover often confusing them to a point where they think they’re getting lifetime cover but instead trapped with a restrictive policy.
Simon Masding, Petplan’s Head of Sales and Partnerships, launches Petplan’s refreshed policies with Zeta Frasca, practice owner and vet at Kitten to Cat in Richmond London
However, to make it easier for pet owners to understand the types of cover available, Petplan the UK’s largest pet insurance provider, has launched a new look policy range which will also give pet owners more comprehensive cover.
Simon Masding, Petplan’s Head of Sales and Partnerships said since Petplan started 35 years ago the pet insurance market and vet industry has changed significantly, especially in the last few years.
“Advances in new technology and better diagnostics allowing vets to save and treat more pets means our policies need to evolve so that pets can continue to get the best possible treatment.”
To better understand these changing market dynamics Petplan undertook extensive research with vets, breeders, charities, customers and non-customers.
The feedback showed that despite having the most comprehensive policies in the market, it was important for Petplan to more clearly communicate their range of policies to shift away from the confusion created by other brands and meet the changing demands of pet owners better.
This has led to the specialist insurance provider simplifying their policy range, adding and increasing each policy’s benefits and developing easy to understand policy names.
Petplan’s new look policies for both cats and dogs are:2803 views
Posted
4th July, 2011 10h18
- Petplan Ultimate – Petplan’s most comprehensive Covered for Life® plan with exclusive additional benefits and up to £12,000 vet fee cover for complete peace of mind. Maximum protection for maximum reassurance.
- Petplan Classic – Petplan’s most popular plan providing comprehensive Covered for Life® pet insurance for accidents and chronic illnesses. The original Covered for Life® policy.
- Petplan Essential – providing high quality 12-month cover for accidents and illness. Petplan quality at an affordable price.
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