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New Tonic Could Provide Vital Boost To Poultry Profits

12 years ago
2528 views

Posted
5th January, 2012 14h02


Janssen Poulty Tonic HD PlusElanco has launched a new poultry product that could prove just the tonic for the poultry industry in the face of rising fuel and feed costs. Following on from the acquisition of Janssen Animal Health, Elanco has improved the former company’s existing poultry tonic. Elanco Poultry Tonic HD Plus contains new ingredients – a vitamin D3 metabolite and a natural antioxidant blend – that aim to support birds during the most demanding periods of productivity, during growth and peak laying. One study has demonstrated as much as a 5:1 return on investment can be made as a result of supplementing the D3 metabolite alone.1 The vitamin D3 metabolite has been shown to increase egg weights (by around 2 per cent) and improve feed conversion and feed intake. It is more available to the body than vitamin D3, which plays a role in calcium metabolism (and therefore egg production). The benefits are significant for commercial egg producers but also for hatcheries, as egg size correlates with chick weight. The metabolite can also improve bone strength, potentially resulting in healthier, more robust poults. The new antioxidant blend contains natural preparations of vitamins that are better absorbed and used in the body, as well as more complex antioxidants found in fruits and vegetables, such as flavanoids, polyphenols and carotenoids. Antioxidants mop up free radicals produced by day-to-day metabolism, which would otherwise cause cell damage or play active roles in the development of some diseases. The requirement for antioxidants can be increased in certain physiologically stressful situations – such as when additional demands are placed on the body by production. Elanco’s supplement also still contains nucleotides – which help boost defences against infection. At the time the original product came on to the market, inclusion of this ingredient in a poultry tonic formulation was a first. Also still included are sulphur containing amino acids, methionine and lysine, which can increase egg weights and feed conversion efficiency. Elanco’s new Poultry Tonic HD Plus is suitable for layers, broilers, breeders and turkeys and is available from veterinary wholesalers and animal health distributors. The company is also launching Game Bird Tonic HD Plus at the same time. For further information contact Elanco Animal Health, Lilly House, Priestley Road, Basingstoke, Hampshire, RG24 9NL, Tel 01256 353131, Fax 01256 779510. ReferencesSOTO-SALANOVA MF MOLINERO A, Efficacy of the use of Hy-D® in laying hens, XI th European Symposium on the Quality of Eggs and Egg Products 191 Doorwerth, The Netherlands, 23-26 May 2005

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