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Norbrook Relaunches Closamectin Pour On Packaging

Author: Norbrook Laboratories
Posted: Thursday 18th May, 2017. 14:29:44



Norbrook has unveiled a new pack design for its bestselling Closamectin Pour On to assist farmers in managing their parasite control strategies.

Featuring a handy on-pack dosing guide, the new design has a fresh and modern appearance, bringing it in line with much of Norbrook’s existing product packaging.

Leigh Sullivan, Large Animal Product Manager at Norbrook, says that it was important for Norbrook to take market changes into account when considering the redesign.

“While we were keen to instigate a cohesive, user-friendly identity across our product range, we didn’t want to do this in isolation: we are always open to setting up a dialogue with the end user, to ensure that we understand how this change will affect them.

“To this end, we co-ordinated a series of farmer discussions, facilitated by an independent agency. In each of the focus groups, Closamectin Pour On users shared their opinions on the existing packaging and the proposed new design.”

The updated packaging will retain its distinctive yellow and red colour scheme, as a result of feedback from the farmer discussions.

While the external packaging has changed, the product remains the same: Closamectin Pour On is a unique combination of closantel (flukicide) and ivermectin (wormer and external parasiticide). It kills fluke, gutworms, lungworm and external parasites of cattle in a single application, with a 28 day meat withhold.

The new-look packaging will be seen from May 2017. For more information, contact your Norbrook Territory Manager.

                                                                            ENDS

Notes to Editor:

Norbrook is a global leader in the development and manufacture of veterinary and animal health medicines. Norbrook, headquartered in Newry, Northern Ireland has a presence in 120 countries in the world, with facilities in the UK and Ireland, Europe, the US, Africa and Australia.

For further information please contact Chris Geddes (chris.geddes@norbrook.co.uk) or Leigh Sullivan (leigh.sullivan@norbrook.co.uk) on 01536 741 147.



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