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Petplan Appoints Simon Masding As Head Of Sales And Partnerships

Author: Petplan
Posted: Wednesday 26th January, 2011. 17:16:40

Petplan, the UK’s largest pet insurer, has appointed Simon Masding as Head of Sales and Partnerships.

The newly created position within Petplan’s senior management team recognises the importance of creating mutual commercial benefit and will focus on continuing to build and strengthen the insurer’s strong relationship across the veterinary, breeder and charity channel.

With over 20 years experience working for Kraft Foods in senior marketing, trade marketing and sales roles in both business to consumer and business to business environments, Simon brings to Petplan a wealth of experience and a strong track record of driving consistent sales growth. More recently Simon worked for Mars Drinks as a consultant on their European business portfolio.

Neil Brettell, Director of Petplan said, “We’re excited to have Simon onboard as we look to continue to strengthen our market leading position across our core sales channels. These channels are integral parts of our business and I believe this new position will allow us to develop even more value-added relationships with our customers, partners and trade/professional bodies.”
On his appointment, Simon said, “I’m delighted to join the Petplan team and really excited about the many opportunities that lay ahead. It’s great to be part of a global player with an industry leading portfolio that is so highly regarded by both customers and the profession.”

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