Petplan Awarded Insurance Times Tech Award 2013
11 years ago
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Posted
23rd September, 2013 12h42
Petplan, the UK’s number one pet insurer, has been awarded an Insurance Times Tech Award for the Best Use of Social Media.
Petplan’s winning social media campaign entitled “Like & Donate” is an initiative devised to support two leading animal charities, the Dogs Trust and Cats Protection.
Petplan has a close working relationship with both animal charities and is leading a specific campaign that encourages pet lovers to donate a food pouch to either charity simply by “liking” the Petplan Facebook page; with one “like” equalling one pouch of food for either the cat or dog charity.
The Facebook app also allows Petplan’s Facebook fans to track the progress of donations and encourage friends to visit the page and support their chosen charity. The initiative has resulted in over 48,000 food pouches being donated to the charities with the Cats Protection receiving over 29,000 “likes” and the Dogs Trust gaining 19,500.
Petplan’s Head of Marketing, Isabella von Mesterhazy comments on the award win: “We are delighted our Like & Donate campaign has been awarded Best Use of Social Media. At Petplan we work with over 1,700 animal charities and our Like & Donate campaign has further helped to support the fantastic work of both the Dogs Trust and Cats Protection in rehoming dogs and cats across the UK.”
For more information on Petplan’s award winning charity programme visit
www.Petplan.co.uk or to take part in Petplan’s “Like & Donate” programme visit
www.Facebook.co.uk/Petplan.
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