Petplan Supports New Morrisons Pet Food Packaging Launch
13 years ago
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Petplan aids Morrisons launch of pet food portion control to help combat pet obesity
From this month, Morrisons will be launching pet food packaging which will alert shoppers to the ideal portion size their canine and feline friends should be eating. This comes in light of worrying figures from Petplan, the UK’s largest pet insurer that 36 per cent of all dogs treated by vets are obese alongside 29 per cent of all cats. As consumers get to grips with labelling and counting calories on their own food their attention is now turning to their pets.
Morrisons is the first supermarket to add portion control guidance to the front of their pet food packaging. On top of this, the health of our pets is a growing issue with 71 per cent of vets agreeing that cases of obesity are continuing to rise. Each packet will provide the correct portion for a healthy weight pet and the packaging will be far simpler by clearly communicating on the front of the packet the amount of servings each product provides. Research suggests that medical treatment due to obesity, quite often leading to diabetes, can cost hundreds if not thousands of pounds.
70 per cent of owners believe that their dog or cat has never been overweight which shows that there is a level of confusion amongst owners as to how much their pet is eating. A further 83 per cent do not even worry about giving their pet too much food. Morrisons is aiming to make it easier for pet lovers to ensure their animal doesn’t put on any unnecessary weight especially with Christmas just around the corner and the temptation of being fed leftovers and treats.
According to vets asked by Petplan there are five main reasons for an obesity problem amongst household pets and the point the finger directly at the owner. These are:5848 views
Posted
23rd November, 2010 17h41
- Too much food
- Lack of exercise
- Not knowing the healthy weight or shape of their pet
- Snacking
- Wrong type of food
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