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Sales Of Drontal Boosted By High Profile Advertising Campaign

Author: Bayer Animal Health
Posted: Tuesday 27th April, 2010. 00:00:00

Drontal looks fit and healthy - Following the success of a recent high-profile advertising campaign, sales of the market-leading wormer Drontal, manufactured by Bayer Animal Health, have achieved double digit sales growth¹.



Indeed, the marketing push has been so successful that 83%² of cat and dog owners name Drontal ahead of any other wormer. This can be attributed to the brand’s hard-hitting advertising campaign featuring the iconic Drontal Schnauzer, which has resulted in a 5% post-campaign increase in the brand's awareness. Vet practice waiting room posters are the most popular way for pet owners to learn about Drontal, while approximately half of those regularly tuning in to the popular TV series The Dog Whisperer and GMTV were aware of Drontal’s sponsorship of the programmes.

“Bayer has invested heavily in advertising Drontal direct to pet owners effectively driving them into veterinary practice and producing accompanying practice support materials such as waiting room posters and wormer reminder cards which have really paid off. Three-quarters of pet owners surveyed stated they last purchased their wormer from their veterinary practice,” comments Dan White, Drontal’s product manager. “We will continue to support veterinary practices through advertising and sponsorship initiatives to help raise awareness of the importance of regularly worming pets with Drontal and boost sales further.”

For further information or to order more Drontal practice support materials, please contact your local Bayer territory manager.

References

1. Bayer internal sales data
2. Insight Track, March 2010

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