Social Media CPD For Equine Vets!

A series of five, one day social media CPD training workshops for equine practices is planned across the UK from March to June. ‘Why social media is so important to equine practices’ is being hosted by social media guru, Dr Julia Bramble of Bramble Buzz and sponsored by ProActive Equine Business. Louise Radford MRCVS of organiser, Merial Animal Health, says that a recent survey^¹ of equine vets found that 100% of practices surveyed have a facebook page. “Social media is fast becoming a central part of practice marketing,” says Louise. “75% of practices in the survey agreed that facebook is a very important business communication tool and as such should be a central pillar of the practice’s marketing strategy. “We also know that over two thirds of online adults have a current facebook page and similarly, approximately two-thirds of consumers are more likely to make a purchase based on social media referral. Yet nearly half of the practices surveyed do not have social media plan in place,” notes Louise. What is interesting is that for those getting it right, having a social media presence is beneficial, she says. “Almost half surveyed said that social media was generating new business, and this does not take into account client loyalty or retention,” she adds. In order to increase your practice presence and expertise in this dynamic area, Merial Equine would like to invite your practice personnel to attend one of five ProActive Equine Business training workshops around the country between March and June 2015. The events take place as follows 12 March 2015 Best Western - Ivy Hill Hotel, Chelmsford CM4 0EH 28 April 2015 Warwick Hall, Carlisle CA4 8PG 07 May 2015 Holiday Inn Express, Exeter EX1 3PE 23 June 2015 Holiday Inn, Basingstoke RG21 3EE 30 June 2015 Novotel, Birmingham Centre, B1 2HT Booking is via a £50 deposit per delegate, refundable on attendance or, if preferred, will be donated to World Horse Welfare. Workshop places are limited to two per practice and will be allocated on a first come first served basis, so book early to avoid disappointment. To book or for more information email Marisa McCarthy at [email protected] or speak to your local Merial territory manager. To learn more about Julia and her ‘social chemistry’, visit bramblebuzz.co.uk Brought to you by ProteqFlu® vaccines, Clade 2 Secured ReferenceSurvey Report: 24 equine practices via Survey Monkey, Dec 2014

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