SPVS-VPMA Technology Day On June 13th Aims To Help Drive Profits

Lost calls can mean lost business and potentially even lost clients. A recent survey by PH Media shows that, on average, vet practices leave callers on hold for just under 40 seconds – the cut off point where people start to hang up¹?². Yet few practices are receiving logs of those who do hang up, even although this is readily available technology. Further, only 5% of practices surveyed took advantage of on hold waiting time to relay marketing messages and a whopping 42% subjected their callers to silence³. Telephone call handling is just one of the subjects tackled at the upcoming SPVS-VPMA Technology Day on June 13th in Daventry. Linda Demetriou of Demco, a telecommunications business operating in the veterinary sector is one of several IT specialists that will be running workshops throughout the day: ‘Poor call handling is a major source of frustration for clients and potential customers’ she explained. ‘In a service-driven industry, this front-of-house aspect is critical to building business. However many vets just don’t realise that technology can provide solutions to many of the problems they face – from managing call volume at busy times, to call recording for training purposes.’ The SPVS-VPMA Technology Day aims to bring practices bang-up-to-speed with the latest IT products and services available to them. The day provides a whistle-stop round of workshops and trade stands promising new insights into everything from tablet technology and the latest veterinary apps to using your PMS to drive profit. Exhibitors include leading providers of digital-based solutions from PMS companies to website designers, telecom providers and social media experts all specialising in the vet industry. There will be short briefings and discussions running throughout the day with time built in for one to one consultations in the exhibition. Full information on the Technology Day and the other SPVS-VPMA events are available on www.vpma-spvs-events.co.uk. http://bdaily.co.uk/finance/27-03-2013/lost-calls-spell-danger-for-uk-business/http://www.vetsonline.com/actualites/detail/65373/research-better-call-handling-equals-more-business-for-vets.htmlData on file PH Media

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