The Firework Nightmare - Research Shows Its Not Just Our Pets That Are Affected!
9 years ago 
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Recent research into firework fears and noise sensitivities has revealed that 80% of owners worry about their pet so much that they do not leave their house as frequently during the firework season.
The research, conducted by Ceva Animal Health manufacturer of ADAPTIL® and FELIWAY®, has highlighted the worrying effects of fireworks on pets. These include over half of those questioned stating that their pet trembles and shakes while fireworks are going off, over 60% whose pet hides away, 34% whose pet clings to its owner and 23% that try to run away. Despite the traumatic effects, over a quarter of people do not put preparations in place during the firework season to help manage firework fears.
With this in mind, Ceva Animal Health has launched a firework toolkit to provide veterinary practices with a plethora of marketing materials to help educate clients on the preparations that should be put in place during the firework season. Featuring a range of waiting room material including leaflets, leaflet holders, posters, and shelf wobblers, Ceva has also prepared a client meeting presentation, a PR toolkit to support individual vet practice PR campaigns, copy for websites and vet practice newsletters and suggested social media posts for Twitter and Facebook. This firework toolkit is available through email or as a USB stick – please contact [email protected] for further information.
Ceva will be holding a national fireworks season competition to encourage veterinary practices to create an eye catching waiting room display to educate their clients on firework fears and noise sensitivities. With extra points going to practices that build a den, veterinary practices should email their pictures through to custo[email protected] or to their local Ceva territory manager during October. Extra points will also go to veterinary practices that post their pictures on the ADAPTIL UK Facebook page. The prizes are 10 luxury hampers worth £50 each.
Moreover, Ceva will be launching a major new national TV advertising campaign to raise awareness of the benefits of ADAPTIL during the firework season. The advertisement focuses on the real life story of Mark, Katie and their working Cocker Spaniel Finley, who is scared of both fireworks and thunderstorms, and the positive effects experienced by Finley with ADAPTIL use while fireworks are going off.
The new 30-second advertisement, which is aimed at ABC1 women, will air from 1st October and will be featured on ITV1, Channel 4, London Live, digital channels including E4, Film4, ITV2, ITV3 and ITVBe.
For further information on Ceva’s fireworks campaign please email [email protected] or contact your local Ceva territory manager.
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