UK Veterinary Practices Can Sign Up To Take Part In Think Rabbit Fortnight

Think Rabbit Fortnight runs from Monday 21st May to Friday 1st June and it offers a great opportunity for UK veterinary practices to engage with existing rabbit owning clients and attract new ones. Practices can choose the level of participation they want in the Think Rabbit campaign and can opt to receive goodie bags, a ‘Think Rabbit’ manual detailing how the practice can be more rabbit-friendly, or take the ‘Small Furry’ Promise. The event is being backed by RCVS Exotics Specialist, Molly Varga who says, “I’d encourage all practices to take part in Think Rabbit Fortnight to help improve the health and welfare of the nation’s rabbits.” Supreme Petfoods has developed the campaign in response to increased requests for information and support to help practices develop their small pets business, following on from the successful CPD initiatives championed by the company. Last year, the company launched its Better for Bunnies, Better for Business (BfBBfB) programme, which saw practices double their turnover derived from rabbits through an increase in new clients, average visit transaction spend and attendance rates of existing clients.^* The Think Rabbit campaign will also offer practices the opportunity to sign up for Level 1 of the BfBBfB programme. Claire Hamblion, Marketing Manager at Supreme hopes that it will really encourage practices to focus on how they can develop protocols and routines that will remove barriers to rabbit owners seeking healthcare advice and presenting their pet for treatment. Binky – voted Britain’s Cutest Bunny – will play a starring role in the Think Rabbit campaign to attract the attention of rabbit owners who will also be asked to nominate their rabbit as a VIP (Very Important Pet). Claire says, “Our VIP won’t necessarily be the most prettiest, fastest or cleverest bunny but one that has special qualities in the eyes of its owner. I hope vets and nurses will help spread the word and maybe even nominate some very important patients.” To sign up for Think Rabbit go to www.supremepetfoods.com/thinkrabbit , email [email protected], or telephone 01284 761107. * Supreme - Better for Bunnies, Better for business programme, Onswitch March 2012

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