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USA - Talking Birds Star In New Ad Campaign

Author: Pennington Wild Bird Feed
Posted: Wednesday 6th October, 2010. 11:13:47

Pennington Wild Bird Feed launched a new advertising campaign today. The campaign developed by Atlanta-based agency, IQ, is built around the theme “Great Entertainment for your Yard” and features four animated birds in the tradition of Pixar style movies. The TV commercial features the four birds wisecracking at a bird feeder and includes their rendition of “Ain’t We Got Fun” . The campaign also includes radio spots, outdoor, banner ads, in-store display, print and a Facebook page complete with a yard entertainment guide.

“We developed the positioning and strategy for this re-introduction of the brand just 12 weeks ago” said Tony Quin, CEO of IQ, “If it performs half as good as it tested, this campaign will be a real winner.”

IQ not only developed the brand campaign strategy, but also the media strategy designed to ignite this sleepy category, “We have high hopes for this very original campaign,” said Chuck Yaeger, VP of Marketing for the garden group of Central Garden & Pet, the parent company for Pennington, “We believe we will remind people how much fun it is to feed the birds, and that alone will raise awareness in the category.”

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