A still from the tv advert
Inspiring Vet Care’s Colleagues Take Centre Stage In Brand's First-ever TV Advert
1 week ago 
165 views
Voiced by broadcaster Anita Rani, the new TV advert introduces inspiring vet care to millions of UK pet owners
inspiring vet care, the UK's largest veterinary group, has unveiled its first ever television advert under the group's new consumer brand - filmed with real vets and practice teams.
The 30-second advert was filmed with colleagues at Limetrees Vets and Blaise Veterinary Referral Hospital. By featuring real vets and local practice teams, the advert seeks to reflect the day-to-day expertise, compassion and collaboration behind veterinary care.
The new ad forms part of the rollout of the group's new consumer brand across more than 900 practices in the UK, which continue to operate under their familiar local names while now sitting under the shared inspiring vet care identity.
The advert is voiced by broadcaster Anita Rani, who is also fronting a new social media series for inspiring vet care, helping pet owners recognise care gaps and understand the value of preventative care. The series will follow Anita as she spends time with practice teams for a day in the life of a vet, alongside podcast-style episodes exploring topics such as vaccination and hidden dental disease, and the role of regular health checks and Pet Health Club in catching problems early.
The advert will premiere during The Voice on ITV1 on 29 August, before running across ITV, Channel 4 and Sky and video-on-demand services including ITVX, Channel 4 Streaming, Sky, Amazon Prime Video, Netflix, Disney+ and HBO Max, targeting ABC1 adults and pet owners throughout autumn 2026.
Richard Cristofoli, Chief Marketing Officer at inspiring vet care, said: "Brands aren't defined by logos, they're defined by experiences - and this tv ad is about showcasing the experience we offer to pet owners across the UK. By featuring our own trusted veterinary professionals and meaningful real-life storytelling, we're helping people understand the expertise, compassion, collaborative and preventative care that sits at the heart of our brand and recognising the teams who deliver it every day."
Anita Rani said: “Spending time with the inspiring vet care teams has been a real eye-opener. Seeing first-hand what really goes on behind the scenes at a vet practice showed me just how much knowledge, skill and care goes into looking after our pets, including spotting the things they’re often very good at hiding from us! I hope the series helps people feel a bit more informed, a bit more confident, and reminds us all just how important regular checks and preventative care can be.”
You can watch the advert here: https://www.youtube.com/watch?v=cr7uhtatNoQ
More from Inspiring vet care
2 days ago