Alan Robinson, MD of veterinary business consultancy, Vet Dynamics
Bayer Is Hosting A Free Post-lockdown Business Strategy Webinar For Veterinary Practices
4 years ago 
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As non-essential shops reopen in the UK from 15th June, Bayer is supporting veterinarians also returning to practice by providing business support and advice, including a free ‘Planning your way out of the crisis’ webinar on 18th June.
The pandemic has been a testing time for businesses everywhere. Veterinary practices are no exception, with 65% seeing their turnover halved during the pandemic.[1] Under lockdown, various trends have emerged which veterinarians must respond to quickly in the post-lockdown recovery.
Bayer have seen direct retailer sales of flea and tick products increase and, according to retailer feedback, web traffic increased three-fold at the start of lockdown; it is now reported to be tracking around double pre-lockdown levels. What this means is that owners, at home with their pets, are becoming more comfortable with buying preventative healthcare products from other sources not previously used.
There is a business opportunity here for veterinarians, given this trend for buying online when an estimated 44% of UK households own a pet. [2] The subscription box market is expected to hit £1 billion by 2022[3], and one way veterinarians can capitalise on this trend by offering home-delivered flea, wormer and tick treatments. Another business opportunity for veterinarians could lie in research by Banfield Pet Hospital among 1,000 US pet owners, with 20% vowing to take their pets ‘more often’ to the vet post-lockdown for preventative care checkups.[4]
To support veterinary practices facing this new consumer landscape after lockdown, Bayer Animal Health is putting on a series of free 90-minute webinars. The last of the webinar series, on 18 June at 7 pm will be led by Alan Robinson, MD of veterinary business consultancy, Vet Dynamics. The webinar, on “Planning your way out of the crisis”, will give veterinarians essential advice on key areas to support recovery in the coming weeks: finances, the team, and scoping out a future strategy. The session will provide practical planning tools, strategic advice, and the opportunity to ask questions.
Caroline Braidwood, Regional Business Manager of Bayer Animal Health commented: “We know that many veterinary customers have potentially gone elsewhere during the pandemic and vets will need to work hard to win them back. Our three webinars provide tangible insights to ensure that practices can flourish. Whether you’ve worked with Bayer or not, our team of Veterinary Business Managers are here to help. We’re all in this together, and with some planning, we can ensure the Veterinary Industry continues to grow.”
To book your webinar place on 18th June, please register now.
[1] http://www.kynetec.com/downloads/covid-19-companion-animal-vet-sentiment-survey-kynetec.pdf
[2] Latest available estimated figures from the Pet Food Manufacturers' Association (PFMA).
[3] Royal Mail Subscription Box Boom Report - https://www.royalmailgroup.com/media/10626/royal-mail-subscription-box-boom-report.pdf
[4] https://www.veterinarypracticenews.com/preventive-care-could-rise-post-pandemic/?hsamp_network=linkedin&hsamp=bGR2xji43DaW7
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