Ceva's New Firework Campaign Starts With A Bang

Ceva Animal Health UK is launching its most extensive marketing and TV advertising campaign to date to raise awareness of firework fears and phobias and to highlight how the UK’s leading veterinary behaviour products, Adaptil™ (previously known as DAP®) and Feliway® can help in the run up to and during the firework season. With the help of feedback from veterinary practices, Ceva has produced a comprehensive fireworks marketing pack to help educate pet owners on noise fears and phobias. The eye-catching fireworks box features leaflets, a leaflet dispenser, waiting room display materials and stickers and is available upon request from your territory manager or Ceva head office. Julia Wood, product manager at Ceva Animal Health UK, says: “The firework season can be one of the most stressful events a pet can experience. The new fireworks materials will help veterinary professionals educate pet owners in how to recognise behaviours which may be related to fireworks and explain how Adaptil and Feliway can help comfort and reassure pets while fireworks are going off.” To support the campaign, Ceva will be offering veterinary practices a range of offers in return for purchasing product. These include free digital photo frames, desktop merchandisers and money off client vouchers. For further information on these offers please contact your local Ceva territory manager or call 01494 781510. Ceva will also be hosting a series of fireworks seminars and evening webinars to support veterinary professionals. The seminars, which are presented by leading veterinary behaviourist Sarah Heath BVSc DipECAWBM CCAB MRCVS, will take place in Sheffield on 2 September, Bristol on 14 September, Leamington Spa on 15 September and Cambridge on 22 September. They will account for five hours’ CPD and cost £70, with an early bird discount of £35 until 22 August. The evening webinars start at 7.30pm and account for one hour’s CPD. They will take place on 27 September (presented by Sarah Heath), 5 October (presented by Daniel Mills BVSc PhD CBiol FlBiol FHEA CCAB DipECVBM-CA MRCVS) and 6 October (presented by Sarah Heath). To register please visit http://goo.gl/9byN9 for the fireworks roadshows and http://goo.gl/KAoDt for the fireworks webinars. In the run up to the firework season TV advertisements featuring Feliway’s ‘That Purple Cat’ and Adaptil’s ‘Dap the dog’ will help raise awareness of behavioural issues in cats and dogs and highlight the benefits of using pheromonal therapy to comfort and reassure pets in challenging situations. Ceva’s TV campaign will kick off in September with Feliway’s ‘That Purple Cat’ ad followed by Adaptil’s fireworks advert featuring ‘Dap the Dog’ in October. The ads will appear on channels including Dave, E4, Gold, More4 and Yesterday.

More from

• West Midlands communications agency celebrates quartet of award nominations for work in veterinary sector
• IVC Evidensia assembles expert team to run new £10m referral hospital
• Home delivery service can increase pet health plan sign-ups by 25%
• Research reveals vital clues to help fight anthelmintic resistance
• Lifetime Achievement Award recognises Harrogate vet’s dedication to improving the health and welfare of rabbits