Covetrus Expands Use Of CalmDown Button With New Collar-compatible Design
6 months ago 
5651 views
Covetrus has announced a design update to the CalmDown by Kruuse® Button, making it compatible with standard pet collars. Originally developed to support dogs and cats during recovery from surgery, the pheromone-based calming device can now be used more widely to help manage short-term stress, including fireworks, travel, boarding, vet visits, and changes in routine.
Pheromones are chemical signals animals use to communicate safety and familiarity. The CalmDown Button contains a concentrated, synthetic version of these natural pheromones, helping to support calm behaviour in situations that may cause stress or anxiety, including during the post-operative period.
Initially designed to clip into Elizabethan collars (E-collars), the device delivers targeted calming support to post-operative patients - many of whom face multiple stressors such as restricted movement, unfamiliar environments, and separation from home routines. Even the simple requirement of wearing an E-collar can heighten anxiety in some animals. By placing the button inside the collar, the pheromone source is placed close to the pet’s nose for consistent exposure.
The redesigned format now allows the CalmDown Button to clip onto any standard collar, like an ID tag, offering a more flexible option. Jack Dixon, Marketing Manager at Covetrus, the exclusive UK distributor, commented, “We listened to feedback from practices who recognised the button’s value in post-surgical patients and wanted a way to use it more broadly. This updated design reflects that demand, offering a simple, practical solution to help manage short-term stressful situations.”
Suitable for dogs and cats of all ages, CalmDown begins working within minutes and remains effective for a minimum of 10 days. It is available at a recommended retail price of £5.99, with cost-effective multi-pack options for veterinary practices. An applicator tool is also available for use with collars that do not feature pre-punched holes.
Early stock sold out rapidly, reflecting strong demand from practices and pet owners. With fresh supplies now in place, practices are encouraged to order promptly to secure availability for the upcoming fireworks season. CalmDown by KRUUSE® is distributed exclusively in the UK by Covetrus and is available to order at https://connect.covetrus.co.uk/login For more information visit https://www.covetrus.co.uk/calmdown/
More from Companion Consultancy
- A new chapter for the BSAVA as CEO transition announced
- CoVet team to demonstrate real-time AI scribing at SPVS Congress 2026
- Microbiome Forum Round Table Explores Early-Life Gut Health and Its Long-Term Impact on Pets
- Call for veterinary case studies to expand evidence base for faecal calprotectin testing
- Krka launches new bovine respiratory disease diagnostics webinar for vets
5 days ago