Milbemax TV Advertising Campaign Highlights Importance Of Worming
9 years ago 
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In a first for the company, Elanco Animal Health - supplier of Milbemax - has launched a television advertising campaign to educate pet owners about the importance and ease of worming.
With an emphasis on encouraging responsible pet ownership, the TV advertisement features a boy playing with his pets in his home environment. The advertisement targets female pet owners between the ages of 25 and 49 and drives them to seek further information and purchase pet wormers from their local veterinary surgeon with the call to action ‘Make an appointment with your vet to find out how easy worming your pet can be.’
The 30-second advertisement will appear as pre-roll to video content on a number of sites from the end of August, and will broadcast on mainstream TV channels including ITV1, Channel 4, Channel Five, Sky, ITV2, ITV3, E4, More4, Film4, UKTV and Five Digital in mid-September to reach an estimated nine million people – of which nearly three million will be identified/targeted pet owners.
Viewers watching the advertisement on-demand will be able to click through to campaign specific pages on Elanco’s WormPatrol website - www.wormpatrol.co.uk/easyworming - where they can engage with tools including the worm risk checker, worming reminders and find a vet to create a customer journey that will connect visitors with veterinary practices. The advertisement will also be available to view on the WormPatrol website.
The campaign is supported by a range of educational marketing materials and initiatives which are available to Milbemax customers from the vet section of the WormPatrol website or from their local Elanco companion animal territory manager.
The materials include a video to embed in practice websites and to use on social media, a subtitled version of the video for waiting rooms, a comprehensive range of pet owner worm education materials, social media resources and Elanco can even help practices promote their services via SMS text broadcasts to clients.
Matthew Rowe, marketing manager at Elanco Animal Health, comments: “Elanco is committed to encouraging responsible pet ownership; the new Milbemax advertising campaign will educate pet owners about the importance and ease of regular worming while driving them to veterinary practices for further information and to purchase pet wormers.”
For further information please contact your local Elanco Animal Health territory manager or email [email protected].
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