NEW Applaws DRY Cat Food Is 80% Chicken And No Cereals!
15 years ago
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Posted
6th January, 2009 00h00
The World’s first dry cat food that contains no cereals and a meat content produced from a minimum of 80% chicken has just been launched by MPM Products. Applaws Dry is based on the natural diet of the North African Wild Cat (Felis Lybica) from which all pet cats originate genetically. These cats eat a natural healthy diet and are able to reach their full genetic potential resulting in a cat that enjoys a long life and is stronger and faster than an average pet cat. NEW Applaws Dry from MPM Products brings the convenience of a natural, meat based, cereal free, dry food to the market place for the first time!
The unique manufacturing process used to produce Applaws Dry and its packaging bring major ‘industry first’ innovation to the cat food feeding table. Applaws Dry recipes are based on cats being obligate carnivores with short gastrointestinal tracts designed for a high protein diet that utilizes fat from meat sources and not cereals. The more you learn about Applaws Dry, the more you realize how unique it is. The lack of cereal also means the food has exceptional palatability. In tests 2 out of 3 cats prefer Applaws Dry compared to the leading premium brands.
There are three cat foods launched, Applaws Dry (for adult cats) with Chicken and Salmon varieties and Applaws Dry Kitten (also for pregnant and nursing queens). The diets have been developed for optimum health using natural ingredients. Natural antioxidants such Vitamin E and Rosemary Oil are used to keep the food fresh with out any artificial or chemical preservatives. Natural Cranberry extracts are included to help maintain urinary tract health. The kitten food is also enriched with natural DHA and EPA from salmon oil, which helps with healthy brain development. Applaws Adult and Applaws Dry Kitten contain a prebiotic to help encourage good bacteria in the gut. The food is naturally hypoallergenic, low carb and will help maintain a healthy skin, coat and immune system.
Applaws ‘wet’ food, launched in 2006, has been a phenomenal success. Seeing the obvious demand from breeders and cat owners for a dry food that performed as well, MPM worked with international vets, animal nutritionalists, behaviourists and breeders to develop Applaws Dry. After 18-monthes of independent testing, the new food is now ready to be launched to the pet trade after taking the breeder market by storm. The kibble itself has been especially produced in a 5-point star shape for the adult food, which encourages cats to chew. A triangle shape has been used for kittens.
An impressive job has been done on the design of the Applaws Dry and Applaws Natural Dry Kitten packaging. The artwork on the bags is stunning and the colours and design contemporary, distinctive and fresh. The new food is available for retail in a 50g trial size and in 400g and 2kg bags. The bags are opened by way of a laser cut, which produces a straight tear without the need for scissors. The 400g-size pack opens at the corner to produce a re-sealable pouring spout, the first of its type. The 2Kg bag opens in the same way, but right across the top and is re-sealed with a sliding zip-type seal. Applaws is a premium range with luxury thickness of packaging that stays looking good on the shelves and stands up to the traumas of transportation. Applaws foods offer a full money refund if cat or owner is not delighted.
Applaws Dry can be fed in conjunction with Applaws wet food to provide a totally balanced delicious and healthy diet. Point of sale material, including a product information leaflet, is available to retailers for the launch of Applaws Dry. Recommended retail prices are £2.99 for the 400g size and £13.99 for 2kg. Applaws wet food is available in 70g and 156g cans and in nine tantalising recipes.
MPM products are also well known as distributors of Worlds Best Car Litter. Sales enquiries for Applaws should be directed towards MPM Products on 08707 508606. You can visit the company’s website
www.mpmproducts.co.uk
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