Photo of Broadleaf vets building with new combined branding
New 'CVS Vets' Brand Is Launched At Broadleaf
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The new ‘CVS Vets’ brand has been launched and will be extended across CVS’ circa 400 UK companion animal practices over the coming months.
The Broadleaf Veterinary Centre in Sheffield has already been updated with the brand this week following an announcement at CVS’ leadership conference in Birmingham last week.
The dual branding shows Broadleaf's local identity combined with the new CVS Vets brand.
Richard Fairman, Chief Executive of CVS, said “We believe that Care, Value and Service is what defines us and so we are going to be loud and proud about the CVS name.
“This brand is much more than a logo and a name. It is about who we are, and what clients should expect from us: care, value and service.”
The new brand will become consistently visible across UK Companion Animal practices over the coming months.
CVS is also working with other teams, such as in Farm and Equine, to tailor the brand in a way that is relevant for their clients.
Richard Fairman said: “Our colleagues are really excited about embracing the CVS brand and being really clear about what we stand for.”
Viewers can also see how the brand will appear digitally here.
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