Norbrook Launches Pet Education Campaign - Total Pet Health Month 2012
12 years ago
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Posted
21st August, 2012 14h09
Norbrook is pleased to announce the launch of Total Pet Health Month 2012, a pet education campaign aimed at improving the health and welfare of dog and cats.
The campaign which began on 13th August 2012 focuses on a range of pet health problems offering advice and guidance to pet owners with a central theme of encouraging pet owners to speak with their vet if they have any concerns about their pet. The main vehicle for the campaign is the Norbrook’s Pet Healthcare website on
http://www.norbrook.com/pets-health/ where pet owners can access simple, relevant and useful information which they can discuss with their vet.
The first topic featured in Total Pet Health Month 2012 is parasite control and treatment. Norbrook commissioned petbuzz to carry out research on parasite concerns for pet owners.
“Almost 80% of pet owners reported seeing an increase in fleas and ticks in the summer so it is timely to launch Total Pet Health Month with a focus on parasite control,” explains Michelle Jones, Norbrook Small Animal Brand Manager. “70% of respondents were concerned about the risk of skin problems and discomfort in their pets due to fleas and ticks. We hope that our campaign will address these concerns and help pet owners manage what can be a very unpleasant and irritating problem.”
The research highlighted that 63% of pet owners sought advice from a vet in relation to flea and tick treatment and 66% purchased treatments from a veterinary practice.
“It is very encouraging that two thirds of pet owners purchase treatments from a vet,” adds Michelle. “Total Pet Health Month is a great opportunity for pet owners to find out more about concerns they have for their pets. We would actively encourage them to engage with animal health experts and veterinarians because they will get invaluable advice during the purchase which they may not otherwise get.”
During Total Pet Health Month 2012, Norbrook will also look at conditions including gum disease and hip dysplasia.
Total Pet Health Month will run across the Total Pet Publishing network (Europe's largest network of pet sites) and will engage with more than 3m pet owners guiding people to the Norbrook pet healthcare portal and guiding them to seek solutions and treatments where applicable from their veterinary practice.
Norbrook has a long-held reputation for quality products which features a rapidly growing small animal range. A wide range of antibiotic presentations offers the best-selling Noroclav and the recently launched Mycinor while a comprehensive choice of NSAIDs includes the very popular Loxicom (meloxicam) and Carprieve (carprofen) for cats and dogs. New to the portfolio are Propentofylline tablets for dogs and Pestigon, fipronil Spot-On Solution for the treatment of fleas and ticks.
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