Nutravet Launches Digestive Health Campaign To Help Educate Pet Owners
4 days ago 
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Nutravet has launched Trust Your Gut, a new educational campaign designed to help pet owners discover just how much they know about one of the most important aspects of their pet's wellbeing - digestive health.
At the heart of the campaign is a short educational video, followed by an interactive quiz, giving owners the opportunity to test their knowledge and learn more about the surprising ways gut health influences a pet's overall wellbeing.
While many owners recognise digestive issues such as vomiting or diarrhoea, fewer are aware that the gut plays a much wider role in supporting immunity, nutrient absorption, skin and coat condition and even behaviour. The campaign aims to dispel common myths and provide practical advice that owners can put into practice at home.
The campaign encourages owners to watch the video, complete the quiz and discover whether they can truly 'trust their gut' when it comes to understanding their pet's digestive health. Along the way, they'll gain expert insights into recognising the signs of digestive imbalance, supporting a healthy gut microbiome and knowing when to seek advice from their veterinary practice.
Emma Purnell, RVN & Clinical Lead at at Nutravet, said:
"Gut health affects so much more than digestion, yet many pet owners don't realise the important role it plays in their pet's everyday health. We wanted to create a campaign that was engaging as well as educational. The Trust Your Gut video and quiz make learning fun while giving owners practical knowledge they can use to support their dogs and cats throughout their lives."
Whether owners achieve top marks or discover something new, everyone who takes part will come away with a better understanding of how small, everyday choices can make a big difference to their pet's digestive health and overall wellbeing.
Supporting veterinary practices
Recognising the important role veterinary professionals play in educating pet owners, Nutravet is also supporting practices across the UK with a ‘Trust Your Gut’ campaign pack.
Available to authorised Nutravet stockists, the pack includes waiting room and consulting room materials, along with quiz cards that encourage clients to watch the educational video and take the interactive quiz.
Practices are also encouraged to join the conversation on social media by creating their own videos asking the quiz questions, inviting followers to test their knowledge and helping to raise awareness of the importance of digestive health in pets.
Emma continues “By equipping veterinary teams with engaging, easy-to-share resources, Nutravet hopes to spark meaningful conversations about digestive health during consultations and help raise awareness of the vital role the gut plays in pets' overall wellbeing. The campaign provides practices with an opportunity to reinforce preventative healthcare messages and empower owners with practical knowledge they can use at home.”
Find out more and take the quiz here.
Nutravet’s comprehensive digestive support
Nutravet’s digestive range for dogs and cats is designed provide comprehensive 360° digestive support for both cats and dogs.
The Nutrabio range support both short and long-term digestive health, as well as tackling loose stools and anal gland issues.
Find out more about the range here.
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