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The Coronavirus Puppy Boom - One In Four Admit Impulse Buying A Pandemic Puppy

8 months ago

17th August, 2020 14h20

The Kennel Club

New statistics provide a state-of-the-nation picture of life in lockdown, as thousands sought canine companionship to get through the isolation and anxiety caused by the coronavirus pandemic.  

The research, released this week by the Kennel Club as part of its #BePuppywise campaign, shows 41 per cent of those who bought a pandemic puppy said the main reason was to have a lockdown companion, 38 per cent said it was because they were at home more, and 27 per cent got their puppy to help them or their family through the difficult lockdown period.  

Almost two thirds (63 per cent) of those who bought a puppy during the pandemic believed lockdown was the perfect time to get a puppy – with three quarters also stating their dog was the best thing about lockdown – yet thousands missed red flags in the process:

With many desperate for a four-legged companion, a worrying one in four (25 per cent) spent less than two hours doing their research, leaving them particularly vulnerable to scams and unable to spot the signs of an unscrupulous breeder. Shockingly, almost a quarter (24 per cent) of pandemic puppy buyers also think their puppy could have originated from a puppy farm.

Welfare organisations like the Kennel Club are also concerned about the consequences of these quick decisions as lockdown lifts:

Following this research, which illustrates a nation in need of puppy love yet with increasingly hasty buying habits accompanied by worrying consequences, the Kennel Club has launched its #BePuppywise campaign, urging people to take their time and do proper research when getting a dog. The campaign provides advice, tools and resources, from videos to top tips for both potential owners to help them find the right dog and breeder, and prepare for their new family member, as well as those new owners who are struggling with their pandemic puppy, helping them care for their new best friend as lockdown lifts and beyond.

“Our dogs are certainly helping us through the pandemic, providing a welcome and happy distraction as Covid-19 causes anxiety, suffering and disruption across the nation,” commented Bill Lambert, Head of Health and Welfare at the Kennel Club. “However we do have concerns about those puppies which may have been bought on impulse, without owners doing their homework on how or where to get a dog responsibly, or fully realising a puppy is a new family member for life, not a short-term commodity.

“These hasty decisions not only play into the hands of the opportunistic scammers and puppy farmers operating during the pandemic – but can also sadly result in puppies being rehomed if owners haven’t carefully considered how their dog will fit their ‘normal’ life. In the current climate it’s never been more crucial to be puppywise via thorough, extensive research, taking time to find the right dog and breeder, and being aware of the red flags, as well as preparing for your new arrival and being a responsible owner. By wising up, you’re actively taking steps to prevent a potentially damaging lockdown legacy for puppies across the UK.”

The Kennel Club has produced a ‘litter in lockdown’ video with Dragons' Den entrepreneur and KC Assured Breeder, Jenny Campbell, which shows puppy buyers what a responsible breeder looks like, and how to be a responsible new puppy owner during the pandemic. The video and more tips on how to #BePuppywise is available at

Jenny added: “Puppies take time, effort and care! And a ‘pandemic puppy’ will certainly need an extra hand in their training and socialisation. By being puppywise, and making use of the Kennel Club’s tips, expert advice and resources to work out if you’re ready for a puppy and how to buy one responsibly, as well as understanding your puppy and how to be a good owner, your canine companion will be happy and healthy, providing you with a lifetime of happiness, fun and a new best friend.”

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