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Animalcare Announces Launch Of Identicare Ltd

6 months ago

9th April, 2021 16h10


Animalcare has set up a new company, identicare, to house its identibase® pet database and identichip® microchip business. By separating it out, Animalcare aims to dedicate additional resources to the business and ensure that veterinary practices, pet owners and their pets continue to receive a high level of customer service. 

One of the original microchip and pet database services in the UK, for the last 30 years Animalcare has been at the forefront of innovation with recent additions to its microchipping service including:

·         A simplified, easier-to-use website for pet owners and a multi-channel service, including text messaging, phone and online

·         A more tailored customer experience

·         The live sharing of lost pet information, including:

o   Location maps showing where a particular pet went missing or was stolen

o   Alerts to the identibase community

o   Improved shared functionality with social media

o   The ability to share with WhatsApp contacts.

Commenting Samantha Williamson, UK Country Manager at Animalcare, said: “Through our identichip microchips and our identibase pet database, we provide one of the UK’s longest-established pet microchipping services and are helping to reunite owners with their lost pets every single day.

“The pet reunification sector is evolving rapidly thanks to technological advances. We believe that the creation of identicare will facilitate the concentration of resources and expert knowledge needed to fuel the growth in our identichip business and continued enhancements to the identibase pet database. identicare will share the same passion and values as Animalcare and there will be no outward change for our customers.

“We look forward to continuing to deliver our ambition of delivering the highest quality pet reunification service under the identicare banner.”

identicare is an affiliate of Animalcare and part of the Animalcare Group.


About Animalcare

Since 1988, Animalcare has been committed to leading in animal health through innovative and trusted products and services to support the veterinary profession. We offer a wide range of animal health products, pet welfare products, practice equipment and identichip® and identibase® - helping reunite lost pets with their owners. We take pride in delivering outstanding customer service and in our responsiveness to customer needs.

A sustainable and passionate organisation, we care about the well-being of animals and the positive impact that healthy animals have on their owners and society.

9 April 2021

For further information:

Rebecca George, George PR

Tel: 01449 737281/07974 161108


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