Bayer Animal Health Launches Lungworm Consumer Awareness Campaign

Bayer Animal Health, manufacturer of Advocate, is launching an advertising campaign to support its ‘Be Lungworm Aware’ initiative, which aims to educate pet owners on the spread of Angiostrongylus vasorum and encourage them to seek advice from their local veterinary practice. The campaign will see a new TV ‘public information’ style advertisement targeting dog owners. It will air on 20 national TV channels during April including ITV1, 2 and 3, Sky 1, 2 and 3, More 4 and Film4, with air time dedicated to GMTV and daytime ITV. The TV advertising campaign will focus on the parasite’s intermediate hosts – slugs and snails – and the ease in which dogs can become infected with the parasite by picking up something as simple as a toy with a slug attached to it. Print advertisements will also be running in national newspapers and women’s consumer magazines with a focus on publications read by pet owners. Marketing support material is available for veterinary practices wishing to participate in the ‘Be Lungworm Aware’ initiative. For further details, or to order the new practice materials, please contact your Bayer representative or ring 0845 2574798 quoting ‘Be Lungworm Aware’.

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