Bayer Animal Health Sponsors GMTVs Pet Clinic

Bayer Animal Health is currently sponsoring GMTV’s Pet Clinic feature to promote its wormer, Drontal. Running until Friday 19 February, the All About Pets short programmes feature TV vet Emma Milne who will be advising viewers on a variety of topics from choosing the right pet to hidden illnesses. All About Pets will be aired twice daily and Drontal, Britain's no. 1 wormer*, will be featured after the short programmes. The advertising will target the product's core target audience - housewives with children during half term - with key messages on the importance of regular worming with Drontal. In addition, GMTV will also include details on Drontal on its website - www.gm.tv - and pet owners will be able to follow a link to the award-winning website www.drontal.com. Drontal is the only wormer that kills every type of intestinal worm commonly found in UK dogs and cats. * Sales by value - all channels (MAT Jan '10)

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