Ceva Launches Feliway Advertising Campaign Featuring Dawn French On Heart FM

Ceva Animal Health has launched a new radio advertising campaign on Heart FM to highlight the benefits of the UK’s leading veterinary behaviour product Feliway® amongst cat owners. Voiced by the iconic actress and comedian Dawn French, the Heart FM radio advertisement will raise awareness of the signs of stress in cats, which include scratching furniture, and the use of Feliway to reduce feline anxiety. Featuring the strapline ‘the secret to happy pets’ the advert will run on Heart FM’s 38 regional stations from Monday 24 March, with a reach of approximately seven million adult listeners. The station attracts a wide audience, of whom a high proportion are pet owners. To support the radio advertising campaign, Ceva is running a competition on the Feliway website – www.feliway.co.uk - for one lucky person to win £5,000 of Virgin Holidays’ vouchers for a trip of a lifetime on a ‘Big Cat Safari’ adventure. The company is also offering a second prize of an annual family pass to a wildlife park or zoo of the winner’s choice, together with a month’s supply of Feliway. For further information, please visit www.feliway.co.uk.

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