Menu Menu


/ News
Saturday, 23rd September 2023 | 6,236 veterinary jobs online | 90 people actively seeking work | 5,428 practices registered

Veterinary Industry News

Send us your news

Free Oral Homecare Webinar Series From Animalcare

11 months ago

24th October, 2022 15h28


As part of its campaign to support veterinary professionals in making confident and practical recommendations to clients about caring for their pet’s teeth, Animalcare is launching a series of webinars offering the latest advice on oral homecare 

The first webinar Does Ease of Use Have to Come at the Expense of Efficacy? is led by Claire Harrison BSc (Hons) RVN VTS (Dentistry) AFHEA, Dentistry Nurse at the Hospital for Small Animals at the Royal ‘Dick’ School of Veterinary Studies. During the webinar, Miss Harrison will consider the best practice of daily toothbrushing for oral homecare and explore what practices can do to contextualise care for the many owners who struggle to achieve this goal. Research shows that the number of pet owners who brush their pet’s teeth daily is very small. One study in Sweden suggested that only 8% of dog owners and 4% of cat owners met this target¹.  Claire Harrison gained her Veterinary Technician Specialty (Dentistry) in 2013 and is an active member of the Academy of Veterinary Dental Technicians (AVDT).

Further webinars in the oral homecare series will be delivered in January 2023

Animalcare recently launched the Plaqtiv+® oral homecare range. Featuring patented Xpersiv™ technology, the range captures minerals and inhibits biofilm maturation to reduce the formation of calculus – a key contributor to periodontal disease.  The Plaqtiv+® Water Additive is the first in Europe to receive Veterinary Oral Health Council (VOHC) approval, confirming that it has delivered at least a 20% reduction in calculus in two studies². Other products in the range include biodegradable wipes, a gum spray and a malt flavoured toothpaste.  Each has been designed to support owner compliance through ease of use and accompanying educational materials.

Commenting, Animalcare Senior Brand Manager Eleanor Workman Wright said: “With periodontal disease so common in dogs and cats, supporting owners to maintain an oral health regime for their pet is essential. Daily toothbrushing remains best practice but many owners are just not able to do this, so it is important to suggest effective alternatives in order to protect their pet’s oral health.

“During this webinar series dental experts will explore a range of approaches which can be used with owners & pets throughout the different stages of their pets’ lives, either as an alternative to toothbrushing, or as part of a programme to build up to toothbrushing.”

To register for ‘Does Ease of Use Have to Come at the Expense of Efficacy?’ visit

Each webinar is recorded and available for viewing 24/7 via the Animalcare Learning Alliance on the company’s online Practice Assistance CentreThe PAC. A range of other free webinars, including ‘4 Essentials for Successful Pet Microchipping’ and a six-part series on fluid therapy, and other resources are also available on The PAC.

¹ Swedish study: Dog Owners’ Perspectives on Canine Dental Health—A Questionnaire Study in Sweden Karolina Brunius Enlund;  Front. Vet. Sci. 7:298. doi: 10.3389/fvets.2020.00298

² Veterinary Oral Health Council. Protocols and Submissions. Available at: [Accessed April 2022].

About Animalcare

Animalcare is a sustainable and passionate organisation committed to leading in animal health through innovative and trusted products and services to support the veterinary profession. It has recently launched its first novel product - Daxocox®. It is the first weekly oral NSAID and achieves not only significant improvement in the clinical signs associated with the pain of osteoarthritis (OA) in dogs, but may also help to reduce the risk of OA breakthrough pain. 

Follow Animalcare at:

24 October 2022

For further information:

Rebecca George, George PR

Email: [email protected]

Tel: 01449 737281/07974 161108

More from Animalcare

You might be interested in...

Veterinary Nurse

Independent, state of the art practice near Reading seeking team focused RVN. Job Id: 4042

Reading, Berkshire. United Kingdom
We are currently working with an independent group that are on the outskirts of Reading and hoping to find a positive, team focused RVN to j...
1 week ago
Veterinary Nurse

Independent, state of the art practice near to Swindon are seeking an RVN to join their experienced team. Job Id: 4041

Swindon, Wiltshire. United Kingdom
We are currently working with an independent group that are close to Swindon and hoping to find a positive, team focused RVN to join their e...
1 week ago