Neater Feeder To Be Awarded Pet Product News 2009 Editors Choice Award At SuperZoo National Tradeshow In The USA

Innovation, function, and design. Those are the three things that led editors of Pet Product News to award TowerStar Pets’ Neater FeederTM with a 2009 Editors’ Choice Award. Pet Product News will officially announce the results at this month’s SuperZoo 2009 National Show for Pet Retailers. TowerStar Pets will also be exhibiting the Neater Feeder, the world’s cleanest pet feeding system, at the tradeshow, taking place in Las Vegas from Sept. 15-17. “We’re honored to be recognized by Pet Product News as a leader in the pet supply industry,” says Fernando Becattini, Jr., President of Tower Star, LLC. “Since our launch in April, we’ve been revolutionizing the way people feed their pets. Even in this short time, the market for specialty pet products continues to rapidly grow as consumers continue to look for better, easier ways to care for their pets. It speaks volumes that the Neater Feeder has been singled out among the growing mix and given such an award.” Tower Star Pets will also be announcing the launch of their “World’s Messiest Pet Contest”, while at the tradeshow. Every month for four months, a panel of judges assembled by TowerStar Pets will choose the messiest pet from the video and photograph submissions. Each month one winner will be chosen from the cat submissions and one winner from the dog submissions. Each monthly winner will be awarded a free Neater Feeder to help them clean up their pet’s act. In January, one cat and one dog winner will be selected from the monthly winners to take home the grand prize of $1,000 each. For more information about the contest, visit www.NeaterFeeder.com. The Neater Feeder is a patent-pending pet feeding system that prevents a pet’s food and water from spilling or splashing, keeping floors and walls clean and dry. The key is the Neater Feeder’s protective walls and unique, gently sloped filtering system, which separates spilled food from spilled water in a two container system. Spilled food is caught in the upper container so it can be safely eaten or easily discarded. The water drains into a separate lower container, and can be reused for your pet, your plants, or the planet, or neatly discarded without ever touching your floors. And, the Neater Feeder’s revolutionary design makes it virtually impossible for ants and other crawling insects to ever reach your pet’s food, keeping your dog or cat’s dining area more sanitary. The Neater Feeder’s contoured design is comfortable for cats and dogs of any size. The small Neater Feeder is comfortably sized for dogs and cats up to 35 pounds, and the large Neater Feeder is designed for dogs that are 35- to 100-plus pounds. Optional leg extensions increase feeding height for an adjustable elevated feeding position that can improve a dog’s digestion and joint health. The Neater Feeder for cats comes with specially designed shallow bowls that are more comfortable for cats than deeper bowls. The Neater Feeder is made in the U.S. by TowerStar Pets, LLC, from recyclable polypropylene plastic, and is easily cleaned and dishwasher safe. For more information, demos, and displays, visit the Neater Feeder Web site at www.NeaterFeeder.com.

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