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New Lord Mayor And TV Vet To Promote Dog Microchipping

13 years ago

27th May, 2009 00h00

Norwich’s new Lord Mayor, Councillor Eve Collishaw, and TV vet Marc Abraham are calling on all dog owners to visit Norwich’s Giant Pet Store on Saturday 6th June and get their dog permanently identified. The pair will be meeting and greeting dog owners from 10am at the pet store on Twickenham Road in support of National Microchipping Month 2009. Owners whose dogs are already microchipped are also invited to come along and check that their details are up to date on the Petlog system. The event is organised by local animal action children’s club SOFA (Speaking Out for Animals), based at Thorpe House School, Norwich. SOFA representatives involved on the day will range from between 10 and 14 years old and they will be supported by leading microchip manufacturers Pet-ID and ‘social petworking’ website, as well as dog-rehoming supporters Dog Theft Action and Vets Get Scanning. Owners with unchipped dogs will be offered the chance to get their animal microchipped at a discounted rate, as well as having their pet’s details added to the Petlog database. National Microchipping Month runs throughout June and aims to encourage and promote responsible pet ownership through microchipping as the preferred method of permanent pet identification. The scheme is run by Petlog, which is owned and managed by the Kennel Club, and has over 3.7m pets registered, with 40,000 new pets added to the database each month. TV Vet Marc Abraham said: “Anyone who has an unchipped dog is welcome bring them along to this event and get them microchipped for the special price of £10, as well as those who want to bring their dog just to check that their details are up-to-date. It’s such a quick and easy process ensuring that if your dog does go missing, that every step will be taken to ensure that they can reunited with you again.” Caroline Kisko, Director of Communications at the Kennel Club, said: “The importance of microchipping your dog cannot be underestimated, and we aim throughout June to show more people than ever just how easy the process is. We are grateful to the Lord Mayor, Ian Gibson MP and Marc Abraham for their presence in this fun environment to promote responsible pet ownership.” Petlog will be running further events throughout June to promote National Microchipping month – to find out more information or to get involved visit

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