Pet Market Assessment 2009

Research and Markets has announced the addition of the "Pet Market Assessment 2009" report to their offering This Market Assessment takes an in-depth look at the UK pet market, including pet food, pet accessories and pet insurance. The total UK market grew by 12.3% between 2004 and 2008, to reach nearly 2.52bn. Pet food is the largest sector of the pet market, accounting for around three-quarters of sales. Growth in pet food has been driven by 'premiumisation' in terms of convenient single-serve packs and foil pouches, natural and organic products, and products offering functional health benefits (such as improved coat, teeth and brain function). Growth in the pet-accessories sector has been driven by demand for more fashionable pet housing and bedding that fits in with home decor, as well as pet leads and collars featuring contemporary metallic effects and jewels that emulate the products worn by the pets of celebrities. Although sales of pet insurance slowed in 2008 as a result of the economic downturn, long-term growth has been driven by rising consumer awareness of pet insurance as a result of advertising, as well as the continual rise in the cost of veterinary fees. The authors predict that the UK pet market will grow by 11.8% between 2009 and 2013, to reach just over 2.89bn. Although the economic slowdown is expected to affect sales growth in 2009 and 2010, prospects for 2011 onwards are better. A decline in the number of children is likely to have a negative impact on the market; however, this may be somewhat offset by the positive impact of the rising number of one-person households. Key Topics Covered:

1. Executive Summary
2. Introduction
3. Strategic Overview
4. Pet Food
5. Pet Accessories
6. Pet Insurance
7. An International Perspective
8. PEST Analysis
9. Consumer Dynamics
10. Company Profiles
11. The Future
12. Further Sources

Companies Mentioned: ANCOL PET PRODUCTS LTD ARMITAGES PET PRODUCTS LTD NESTLE PURINA PETCARE (UK) LTD PETS AT HOME LTD PETPLAN (ALLIANZ INSURANCE PLC) For more information visit http://www.researchandmarkets.com/research/87c822/pet_market_assessm

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