PETPLAN ANNOUNCES NEW ONLINE SOCIAL MEDIA TRAINING MODULE FOR VETERINARY PRACTICES
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Media release
December 2015
PETPLAN ANNOUNCES NEW ONLINE SOCIAL MEDIA TRAINING MODULE FOR VETERINARY PRACTICES
Petplan’s new online training helps partners improve their social media standing
Petplan, the UK’s most trusted pet insurer, has this month announced a new online training module to enable veterinary practices to significantly develop their social media presence. With pet owners increasingly turning to online platforms such as Facebook and Twitter to obtain information around veterinary practices, it is more important than ever to ensure surgery platforms are polished and impactful.
The social media training module works to provide users with top tricks and tips on how to set up social media accounts and then maximise their effectiveness by growing their online presence. The training is comprised of five short instructional videos that demonstrate how veterinary partners can first create their Twitter or Facebook accounts and use them most effectively. The module allows users to complete training modules at their own pace; if they get any questions wrong they can simply refer back to the training material and retake the questions until they get them right, ensuring that each user can be confident in knowing the materials thoroughly.
Isabella von Mesterhazy, Head of Marketing at Petplan, comments: “Petplan aims to provide forward-thinking, holistic support to veterinary surgeries, so as well as offering practice clients the best insurance policies available, we also want to give surgery staff the ability to run their own successful online social media. This new course is a way of ensuring that your teams have the tools needed to achieve this.”
Petplan itself boasts a strong social media presence, with more than 140,000 Facebook ‘likes’ and over 10,000 Twitter followers. The Petplan social media team has developed a vast knowledge and expertise having maintaining its social media platforms for a number of years, and it is keen to share this experience with its partners so they can engage with pet owners to provide engaging and informative content.
For further information, please go to petplanvet.co.uk
ENDS
For more information please contact:
Kirsty Roxburgh / Ellie Day | [email protected] / [email protected]
Notes to editors:
Established over 39 years ago, Petplan is the UK's No.1 pet insurance provider, offering comprehensive pet insurance, including Covered For Life® policies for dogs, cats and rabbits. Petplan is part of Allianz Insurance plc, one of the largest general insurers in the UK.
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