Petplan Wins Veterinary Marketing Award

Petplan have won the coveted Consumer Media award at the annual Veterinary Marketing Association (VMA) Advertising Awards. Petplan was awarded for the ‘picture of health’ advertising campaign, which featured two television adverts, a customer email campaign as well as a new look website, posters and leaflets. Petplan’s creative agency, Lighthouse was responsible for the design of the advertising campaign. Alison Andrew, Marketing Manager at Petplan comments, ‘As pet insurance becomes an increasingly competitive market, it is of vital importance that our advertising stands out to consumers. The picture of health campaign resonated with the Petplan philosophy that we are the ‘pet people’. We are delighted to be recognised by the veterinary industry for our hard work and innovation in consumer advertising.’ Petplan was also highly commended in the Electronic Mail category for the 12 Days of Christmas campaign.

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