Premier Vet Alliance Appoints Paul Hardwick As Global Head Of Digital, Signifying Strategic Digital Expansion
1 year ago 
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Premier Vet Alliance (PVA), a leading provider of pet health plans, is delighted to announce the appointment of Paul Hardwick as Global Head of Digital. Paul brings over 20 years of expertise in developing scalable marketing and technology platforms within the veterinary sector. His background includes pioneering digital transformations, enhancing client acquisition and retention, and fostering innovative solutions tailored to the unique needs of veterinary practices.
The new appointment comes at a time of significant momentum for PVA, following the successful recent roll out of their app, Vet2Pet. The Vet2Pet app enhances client communication and significantly boosts pet health plan adoption and retention within veterinary practices. Paul's role at PVA will focus on integrating advanced digital tools and platforms to improve operational efficiency and customer engagement.
Paul expressed his enthusiasm, stating, “My extensive experience within the veterinary sector has given me a deep understanding of the challenges faced by veterinary practices and the needs of pet owners. I am looking forward to leveraging this knowledge to increase PVA’s reach and engagement with veterinary practices, and optimise the use of digital tools to ultimately improve patient care and welfare.”
With a proven track record of building and managing multi-disciplinary teams, Paul is adept in client acquisition and retention through various initiatives such as e-commerce, telemedicine, personalized communications, and healthcare plans. His previous roles at MWI and IVC Evidensia saw him play a key role in the digital transformation of these companies, streamlining access to preventative healthcare for pet owners.
Gerry Hawkins, Commercial Director at PVA, added, "We are thrilled to welcome Paul to PVA. His skills and experience are perfectly aligned with our vision for growth in the global veterinary market. Maintaining a strong digital presence and using technology as we expand is crucial, and Paul is well-equipped to lead our digital advancements."
Paul Hardwick's appointment is testament to PVA's commitment to innovation and excellence in veterinary healthcare, positioning the company for continued success in the rapidly evolving digital landscape.
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