Vet Exclusive Products Are 95% More Likely To Be Recommended, Says New Survey
6 years ago 
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A recent survey of veterinary professionals has revealed that vet exclusivity really counts when it comes to recommending health products to pet owners.
Nearly 95% of those who took part, indicated that they would recommend vet exclusive products over non-exclusive ones.
nutravet asked 2000 veterinary professionals: what influence does vet exclusivity have? With 94.9% of respondents saying they were more likely to recommend them.
The survey taken out on behalf of natural animal health company, nutravet's Managing Director, Matthew Shaw, commented: "The results of the survey make excellent reading, it's always good to gain insight that confirms we are all aiming for the same goal. At nutravet animal health is important to us and we want to make sure that the right advice is offered to pet owners when products are recommended. This is why our products are 100% exclusive to veterinary practices, something we put at the heart of our business back in 2008 when we established and still drives us today."
The results provide insight that practices are aware of the benefits of exclusivity and are utilising the power their recommendations have on clients. Whilst the survey indicates a high level of support in practice for exclusive products, Matthew warns:
“The continued growth in online sales and changing buying habits poses just as much a threat to veterinary practices as it does high street retailers. Veterinary practices need to continue to differentiate themselves and offer unique products and solutions that cannot be purchased elsewhere. Practices that are actively selling products available online or outside of the veterinary arena are providing an opportunity for their clients to go elsewhere, thus reducing the commercial benefits of repeat business and cross selling. More importantly though, the continuity of ongoing care and building trusted client relationships is at a greater threat of being diluted.
The market is already a target for companies using the term “exclusive” loosely and without warrant. It always amazes me when I see the term banded about by companies actively selling their products online, it devalues what we have worked so hard to create with our range and creates a lack of trust across the board. My advice to veterinary professionals is to do a simple search for yourselves and see how many of the products you sell are available online”.
About nutravet
nutravet manufacture natural animal healthcare products developed by vets. With an emphasis on using ethically sourced, pure natural ingredients, this innovative British company produces the highest quality products to GMP standards. The nutravet range of high strength animal healthcare products, are only available through authorised veterinary practices.
nutravet has a rapidly expanding network of exclusive veterinary stockists across the UK. The company has developed a reputation as a trusted UK manufacturer supplying premium brands direct to practices. nutravet (UK) Ltd, Ashberry House, New Hall Lane, Bolton, BL1 5LW, Tel 0845 604 1688, Email [email protected]. For more information visit www.nutravet.co.uk
For media related enquiries please contact: Laura Evans at With Creative, Email: [email protected], Tel: +44 (0) 1260 400090
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