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Ceva Launches Feliway® Support Materials

12 years ago
2454 views

Posted
28th March, 2012 16h46


Ceva Animal Health UK has launched a comprehensive range of support materials to help educate veterinary professionals and cat owners about feline stress and the benefits of using the UK’s leading veterinary behaviour product, Feliway®. The new resources for veterinary professionals will raise awareness of feline stress and the role that Feliway can therefore play in the reduction of anxiety in cats, as part of the management of clinical conditions such as idiopathic cystitis, stress related alopecia and changes in eating patterns. The resources include a series of YouTube videos presented by specialist in feline medicine Danielle Gunn-Moore, discussing feline stress and its link to cystitis. The videos cover the following topics: Role of stress in cat cystitis: FIC http://www.youtube.com/watch?v=yK7-QHJ9kQc Cat cystitis diagnosis explained http://www.youtube.com/watch?v=8f8XvoRYwpA Role of stress on cat's health http://www.youtube.com/watch?v=kBMV7uyDlT0 How to de-stress your cat's life http://www.youtube.com/watch?v=_3q6pFojQV8 Printed literature includes an A2 poster featuring a resource checklist for a cat friendly home, an A3 decision tree featuring the practical approach to cystitis developed by Danielle Gunn-Moore, and a post-operative care for cats information sheet for cat owners. The resource checklist consists of advice on basic resources such as food, water bowls and litter trays and hints and tips on how to reinforce confidence, develop structural features, stimulate activity and provide appropriate resources for a multi-cat household. The post-operative care for cats information sheet is a question and answer style document covering advice on caring for a post-operative cat when it returns home. To help highlight the benefits of Feliway, Ceva is running a prize draw to win one of three Kindles, with three runners-up winning a Feline Infectious Disease book. For further information on the new Feliway support materials or the prize draw, please contact your local Ceva account manager or telephone 01494 781510.

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