Creating An Effective Practice Pricing Strategy ELearning Course

12th November - 7th December Learn about - The real effect of pricing on the market place. Learn how to - Set prices on a rational and objective manner. - Use discounts, rebates and credit. - Communicate prices to your clients. What are the benefits? - Analyse the impact of pricing on pet owners demand. - A concrete methodology to set up your pricing strategy. Who is it for? Practice Owners, Practice Managers, Vets and Head Nurses with management responsibilities. Schedule 12th Nov- 7th Dec WEEK 1 Nov 12 - Nov 19. Module 1 (1 hour) Pricing in the market place

• Self-learning
• Sharing: Share how the pricing theory can be integrated in the Vet practice pricing policy.

WEEK 2 Nov 19 - Nov 25. Module 2 (3 hours) Why pricing matters?

• Self-learning
• Sharing: Share how you used to set up prices and the kind of mistakes you made.
• Doing: Identify the common mistakes in pricing and pricing perceptions in your team.

WEEK 3 Nov 25 – Dec 2. Module 3 (2 hours) Setting up your strategy

• Self-learning
• Sharing: Share what is your competition, what are your strengths and how you intend to position yourself in the market place.
• Doing: Find out if your staff is comfortable to explain prices.

WEEK 4 Dec 2 – Dec 7. Module 4 (3 hours) Implementing and monitoring change

• Self-learning
• Sharing: Share your plan of actions and questions with the other participants and expert.
• Doing: Elaborate your own Plan of Action.
• Assessing: End Quiz.

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